Key Responsibilities:
Plan and execute digital marketing campaigns across social media, Google, and email platforms.
Manage and grow company social media pages (Instagram, Facebook, LinkedIn, and YouTube).
Create and schedule content, creatives, reels, and posts in coordination with the design team.
Handle SEO activities: keyword research, website optimization, backlinks, and analytics.
Monitor campaign performance and generate weekly/monthly reports.
Run paid ads (Google Ads, Meta Ads) and optimize for conversions.
Manage website updates, blogs, and landing pages with the tech team.
Track online leads and follow-up status, and coordinate with sales.
Conduct market research to identify digital trends and competitor activities.
Ensure brand consistency across all digital channels.
Skills Required:
Strong understanding of SEO, SEM, SMM, and basic analytics.
Knowledge of tools like Google Analytics, Meta Business Suite, Google Ads Manager, and Canva.
Good communication and creativity.
Ability to analyze data and improve campaign performance.
Basic knowledge of email marketing tools (Mailchimp, Zoho, etc.) is a plus
Graduate in Marketing / Mass Media / Communication
MBA in Marketing preferred
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