Job Description

Roles & Responsibilities of a Digital Marketing Executive

Digital Marketing Strategy Execution

Execute digital marketing strategies across platforms to increase brand awareness, reach, and customer engagement.

Social Media Marketing

Manage social media platforms (Instagram, Facebook, LinkedIn, etc.), including content planning, posting, boosting, and engagement.

Content Planning & Content Calendar Management

Create and maintain a monthly content calendar for social media, campaigns, offers, festivals, and brand activities; ensure timely execution.

Performance Marketing Support

Assist in running and monitoring paid campaigns on Meta (Facebook & Instagram), Google Ads, and other platforms; track ROI and optimize campaigns.

SEO & Website Support

Support basic SEO activities including keyword research, on-page optimization, website content updates, and traffic monitoring.

Campaign Planning & Execution

Plan and execute digital campaigns for product launches, store openings, festive offers, influencer collaborations, and promotions.

Influencer & Collaboration Coordination

Coordinate with influencers and partners for paid or in-kind (value exchange) collaborations; manage content timelines and deliverables.

Analytics & Reporting

Track performance metrics such as reach, engagement, leads, conversions, and website traffic; prepare weekly/monthly reports with insights.

Online Reputation Management (ORM)

Monitor and manage reviews, comments, DMs, and brand mentions across platforms; handle customer queries and feedback professionally.

Trend & Market Research

Stay updated with digital trends, platform updates, competitor activities, and consumer behavior; suggest innovative ideas.

Coordination with Creative & Internal Teams

Work closely with designers, videographers, agencies, and internal teams to ensure consistent brand communication.

Data & Documentation Management

Maintain records of campaigns, creatives, budgets, influencer collaborations, content calendars, and performance data.

Job Type: Full-time

Pay: ₹30,000.00 - ₹30,654.11 per month

Application Question(s):

What is your current monthly in-hand salary? What is your current location? Are you willing to work on-site? ( Corporate office - Zirakpur )
Work Location: In person