Job Description

About Aranyani Aranyani, the leading luxury handbag brand, is seeking a results-driven and innovative Digital Marketing Executive to join its dynamic team. The successful candidate will play a pivotal role in executing and optimizing Aranyani\'s digital marketing strategy. This role offers the opportunity to contribute to the growth and success of one of India\'s premier luxury brands. Responsibilities: Strategy Execution: Execute the digital marketing strategy defined by the Head of Marketing to achieve brand objectives. Digital Advertising Campaigns: Create and manage digital advertising campaigns across various platforms (Google, Facebook, Instagram, Twitter, YouTube, LinkedIn) to reach the target audience and drive conversions. Social Media Management: Manage Aranyani\'s social media accounts, including coordinating with the design team on content, publishing content, and monitoring engagement. Market Research: Conduct market research to understand the target audience and identify emerging trends in digital marketing. Campaign Analysis: Analyze and report on the performance of digital marketing campaigns, using data to make informed decisions and optimize performance. Email Marketing: Manage the brand\'s email marketing campaigns, creating newsletters and promotional emails aligned with the overall marketing strategy. SEO Optimization: Ensure the brand\'s website is optimized for search engines by coordinating with the SEO team on coding, content, and blogs. Website Management: Ensure timely updates on the website based on launches, releases, press releases, articles, blogs, and imagery. Website Testing: Continuously test the website to ensure it is error-free and functions smoothly. Stay Updated: Stay up-to-date with the latest digital marketing trends and techniques, applying them to Aranyani\'s marketing strategy. Reporting: Generate reports on bag trends and new features on social media. Requirements: - Bachelor\'s degree in Marketing, Digital Marketing, or a related field. - Have 3-5 yrs experience - Proven experience in digital marketing, preferably in the luxury or fashion sector. - Proficiency in digital marketing tools and platforms. - Strong analytical skills and ability to interpret data. - Creative thinking and ability to innovate in digital marketing. - Excellent communication skills. Join Aranyani and be part of a team that drives digital excellence in the luxury fashion industry. Apply now to contribute to the digital success of this prestigious brand. Job Type: Full-time Salary: \xe2\x82\xb9500,000.00 - \xe2\x82\xb9700,000.00 per year Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift
• Weekend availability

Supplemental pay types:

• Yearly bonus

Education:

• Bachelor\'s (Preferred)

Experience:

• Digital marketing: 3 years (Required)

Ability to Commute:

• Whitefield, Bengaluru, Karnataka (Required)

Ability to Relocate:

• Whitefield, Bengaluru, Karnataka: Relocate before starting work (Required)

Work Location: In person