Managing the company\'s website and social media accounts
Creating and distributing digital marketing materials, such as emails, social media posts, and online advertisements
Analysing data and metrics to measure the success of marketing campaigns and make data-driven decisions
Collaborating with other teams, such as sales, product, and customer service, to ensure that marketing efforts support overall business goals
Staying up-to-date with industry trends and developments in digital marketing technology.
Managing budgets and resources for digital marketing campaigns
Developing and maintaining relationships with clients, partners, and vendors
Providing reports and analysis to senior management on the performance of digital marketing campaigns and initiatives.
Key skills required are:
search engine optimization (SEO), Search engine marketing (SEM), Content Creation, social media marketing, email marketing, execution of marketing campaigns, analysing and interpreting data to inform strategy, and supporting the team in various tasks and other digital marketing tactics
Knowledge about E-commerce platforms
Knowledge in designing tools like Canva/ Adobe Photoshop/ Adobe illustrator