Job Description

: The Digital Marketing Specialist is a strategic member of Jackfruit Digital team. They are responsible for developing, overseeing and optimizing digital marketing initiatives to maximize fashion wear and other product brand awareness, e-commerce sales and lead conversion through paid ad channels.The Digital Marketing Specialist is a strategic member of Jackfruit Digital team. They are responsible for developing, overseeing and optimizing digital marketing initiatives to maximize fashion wear and other product brand awareness, e-commerce sales and lead conversion through paid ad channels.

• He/she must have very strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Facebook Ads and LinkedIn Ads
• Strong knowledge and experience of all different digital marketing channels, online marketing tools and best practices
• Proven record of successful budget management and management of advertising channels to meet target KPIs thresholds necessary for the businesses' success
• Critical thinker and problem-solver
• Strong analytical skills

Duties and Responsibilities:

• Research advertising trends
• Research competitors' pricing and products
• Decide on appropriate placement of ads
• Determine what content will reach customers
• Develop projects to create content
• Publish digital marketing content online
• Implement email marketing campaigns
• Measure digital traffic
• Monitor social media and Google Analytics
• Optimize paid advertising campaigns using SEO and other tools
• Report on the growth and analytics of campaigns to stakeholders
• Scale campaigns to maximize ROI
• Monitor project status and budget
• Conduct market research to inform campaigns

• Brainstorm and implement experiments and conversion tests

Experience:

• Fresher in developing and implementing digital marketing strategies e-commerce store and other.
• Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Facebook Ads and LinkedIn Ads
• Strong knowledge and experience of all different digital marketing channels, online marketing tools and best practices
• Proven record of successful budget management and management of advertising channels to meet target KPIs thresholds necessary for the businesses' success
• Critical thinker and problem-solver
• Strong analytical skills
• Experience in agency relationships and management

Job Type: Full-time Salary: ?144,000.00 - ?168,000.00 per year Schedule:

• Day shift

Speak with the employer
+91-XXXXXXXXXX