Job Description

: Digital Marketing Executive
Location: Mumbai (Work From Office)
Working Days & Hours: Monday to Friday, 10:00 AM - 7:00 PM
About our client
They are fast-growing D2C edtech company creating world-class, screen-free brain development programs for children aged 0-6 years. With a presence across India and global markets, we are on a mission to unlock every child's true potential through scientifically designed learning programs.
Role Overview
We are seeking an experienced Digital Marketer who will be responsible for managing and optimizing large-scale digital campaigns across Meta and Google platforms. The ideal candidate should have hands-on experience in handling monthly budgets of ?30 Lakhs+, driving ROI-focused campaigns, and finalizing creatives using both traditional and AI-powered tools.
Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Display, YouTube).
• Manage a monthly budget of ?30 Lakhs+ with accountability for ROI and CPL targets.
• Monitor, analyze, and report campaign performance using tools like Google Analytics, Meta Business Manager, and other tracking platforms.
• Conduct A/B testing of ad creatives, landing pages, and audience segments to maximize efficiency.
• Collaborate with creative & content teams, while also using AI tools for content generation and design, to finalize ad creatives and campaign material.
• Stay updated with industry trends, algorithm changes, and new platform features to ensure campaigns remain competitive.
• Provide weekly and monthly performance reports with actionable insights.

Requirements

• 3-4 years of proven experience in performance marketing/digital marketing.
• Hands-on experience managing large budgets (?20-30 Lakhs+ per month).
• Strong knowledge of Meta Ads Manager & Google Ads platforms.
• Proficiency in Google Analytics, Tag Manager, and performance tracking tools.
• Experience with AI-based content generation (text, creatives, video) and design tools (e.g., Canva, Figma, Adobe Suite, etc.).
• Ability to independently finalize campaign content with a creative eye.
• Analytical mindset with the ability to interpret data and generate insights.
• Excellent communication and teamwork skills.
• Experience in the D2C or Edtech space is a plus (not mandatory).

What We Offer

• Competitive salary (?50,000 - ?60,000 per month).
• Opportunity to work with a fast-growing global edtech brand.
• Collaborative and dynamic work culture.
• Exposure to international markets and large-scale digital growth.

Skills Required