Job Description

Job Title: Digital Marketing Executive \xe2\x80\x93 Digital Marketing - Mumbai Job Responsibility: Social Media Management (20%) a. Creating and managing social media accounts, developing content strategies, scheduling posts, engaging with followers, and analysing social media metrics. Content Creation and Marketing (20%) a. Developing compelling and relevant content for various platforms, such as blogs, website pages, email campaigns, and social media posts. Search Engine Optimization (SEO) (5%)
a. Optimizing website content and structure to improve search engine rankings, conducting keyword research, and analysing SEO performance. Email Marketing (5%) a. Designing and executing email marketing campaigns, creating newsletters, segmenting email lists, and analysing campaign results. Paid Advertising (10%) a. Managing pay-per-click (PPC) campaigns on platforms like Google Ads or social media advertising, monitoring budgets, and analysing ad performance. Analytics and Reporting (10%) a. Using tools like Google Analytics to monitor website traffic, user behaviour, and campaign effectiveness.
b. Preparing reports to assess marketing performance and identify areas for improvement. Digital Marketing Strategy (10%)
a. Assisting in developing and implementing overall digital marketing strategies aligned with business goals. Market Research (10%)
a. Conducting market research to understand target audiences, industry trends, and competitors\' strategies. Conversion Rate Optimization (CRO) (5%) a. Analysing user behaviour and website performance to optimize conversion rates and improve user experience. Online Reputation Management (ORM) (5%)
a. Monitoring and managing the online reputation of the brand or company across various platforms.Key Skills:Mandatory: Previous exp of working in an Digital Marketing agency required Target Industry: Digital Marketing Gender: Open Experience: 2 to 3 years Job Location: Lower Parel, Mumbai Working Days: 6 days (11am to 8pm) Qualification: Graduate/Post Graduate Notice Period: Immediate to 30 days only Relocation candidates: No Job Type: Full-time Salary: \xe2\x82\xb9360,000.00 - \xe2\x82\xb9500,000.00 per year Benefits:

• Health insurance

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Application Question(s):

• Previous experience of working in an Digital Marketing agency is required.Do you fulfil this criteria?
• Need to have experience of Social Media Management,Content Creation and Marketing,Search Engine Optimization (SEO),Email Marketing,Paid Advertising,Analytics and Reporting,Digital Marketing Strategy.Do you fulfil all these requirements?

Education:

• Bachelor\'s (Preferred)

Experience:

• Digital marketing: 2 years (Preferred)