Job Description

EMPLOYMENT TYPE: Full time
LOCATION: Mumbai
ABOUT THE ROLE:The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. You will manage various channels like social media networks, Google Ads, website content, PR and email marketing to deliver a persuasive and cohesive marketing message to our audience.Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Provide analytical reporting of campaigns to stakeholders

Qualifications

• Bachelor's degree or equivalent
• Fluency in Microsoft Office suite is preferred (Outlook, Excel, Word, PowerPoint, etc.)
• Experience with SEO and SEM Strong written, verbal and collaboration skills

Industry

• Financial Services

OUR IDEAL CANDIDATE:
Looking for a candidate fresher or 1-3 years of experience with marketing and digital marketing with good communication, analytical skills and passion to grow.YOU WILL LOVE WORKING WITH FATAKPAY BECAUSE:

• We value balance. We are committed to providing an environment in which you can balance great work with a great life.
• We'll invest in your career. Our company's growing quickly, and we'll give you the opportunity to do the same. You'll have access to a number of professional development opportunities so that you can keep up with the company's evolving needs
• We offer competitive compensation packages. We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here
• Multicultural workplace. A multicultural and diverse team of colleagues from different states.
• An opportunity to wear many hats
• An entrepreneurial crew that supports risk, intuition, and frequent experimentation
• The opportunity to make an impact in a transformative industry
• An opportunity to build and lead a highly talented and driven team

ABOUT THE COMPANY:
Fatakpay Digital Private Ltd (Fatakpay) is a digital-only lending platform that provides virtual credit cards for all. It was founded by a team of four IIT- B, Erasmus University alum and with 70+ years of combined experience in Tech and Finance.
We're a company that strongly believes in teamwork, design, creativity and tech. We love to build the best possible Financial Tech products that make the world a better place.Job Type: Full-timeSalary: Up to ?800,000.00 per yearBenefits:

• Provident Fund

Schedule:

• Day shift

Ability to commute/relocate:

• Greater Mumbai, Mumbai Suburban - 400079, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• You current CTC
• Current Notice period
• Rate your communication skills out of 10
• Why you want to join a Fintech startup
• Rate your Digital Marketing skills out of 10

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Required)
• Social media management: 1 year (Required)

Language:

• English (Required)