creating and managing content for the company\'s website and social media accounts.
developing and implementing email marketing campaigns, and running and analyzing paid advertising campaigns (such as on Google or social media platforms).
They also need to be able to track and measure the success of their campaigns and use data to make improvements and optimize performance.
Work closely with other departments such as sales, product development and customer service to align campaigns with the overall business strategy.
Good understanding of various digital marketing channels and tools, such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media advertising, as well as experience with analytics tools like Google Analytics. Strong communication, project management, and analytical skills are also essential.