Job Description

We are looking for a skilled and dynamic PPC Specialist to manage our organization\'s paid advertising campaigns across various digital platforms. As a PPC Specialist, you will be responsible for researching, implementing, and optimizing our PPC campaigns to drive traffic and conversions. To be successful in this role, you must possess a solid understanding of PPC advertising, keyword research, and audience targeting. Responsibilities Conducting research and analyzing data to identify the most effective keywords and targeting strategies for our PPC campaigns. Developing, implementing, and optimizing PPC campaigns across platforms such as Google Ads, and social media channels. Ensuring that campaigns are targeted effectively to reach the right audience, and managing ad spend to maximize ROI. Monitoring and analyzing campaign performance metrics regularly to identify opportunities for improvement and adjusting campaigns accordingly. Collaborating with other marketing team members to ensure consistency across all campaigns. Staying up-to-date with the latest PPC trends and best practices and utilizing this knowledge to continuously improve campaigns. Requirements Proven experience as a PPC Specialist or similar role, with a solid understanding of PPC advertising principles and best practices across various platforms Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust accordingly Strong attention to detail and ability to manage multiple campaigns simultaneously Excellent communication and teamwork skills to collaborate effectively with other marketing team members Knowledge of Google Analytics and other analytics tools Google Ads certifications are a plus.

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