Job Description

Openings for Digital Media planning & buyingWhat we expect you to do:

• Plan, optimise, implement and manage paid search, display & social media campaigns for a variety of clients.

• Creating & Managing of Advertising/ Marketing Campaign

• Optimizing the campaigns for best results

• Interacting with the Account managers/Client servicing for the creation of Marketing collaterals

• Finding new advertising opportunities in terms of more advertising areas or in terms of ad platforms to increase the revenue while maintaining required profitability.

• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with PPC goals.

• Taking complete control & responsibility for the platforms in terms of selection of creatives, ad copies, campaigns & targeting for both the advertising Inventory as well as Demographic targeting of the audience for a specific product and budget allotment for each run campaigns.

• Creating an insightful report to give feedback for content creation for creating better creatives to help reduce advertising spends for reaching audiences.

• Running analysis for improving ROIs of advertising.

• Creating Analytical models to generate better performance.

• Evaluating various marketing strategies and creating an alternative path for better results.

What you bring to the table:

• Minimum of 2 years of hands-on experience in a related field.

• Plan and execute programmatic display, SEM & Pop campaigns.

• Ability to recommend the most appropriate types of media to use, as well as the most effective time spans and locations

• Working knowledge of PPC Campaigns on Google Ads (Search, Display, YouTube, etc.)

• Knowledge of Mobile specific campaigns

• Working knowledge of Facebook Business manager account

• Working knowledge of other social platforms like, Twitter, LinkedIn

• Manage, monitor campaign budgets and performance, implement optimizations and improve results

• Excellent Analytical skills

Score brownie points:

• Google Ads certifications

• Facebook blueprint certifications

Job Type: Full-timeSalary: ?12,000.00 - ?15,000.00 per monthSchedule:

• Day shift

Ability to commute/relocate:

• Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 3 years (Required)
• Google AdWords: 2 years (Required)
• Facebook Advertising: 2 years (Required)