Job Description

We are seeking a highly skilled and motivated Digital Marketing Executive to join our dynamic marketing team Your expertise in various digital channels and platforms will be crucial in executing effective campaigns and optimising our online presence Responsibilities Develop and execute digital marketing strategies to achieve company objectives, including lead generation, brand awareness, and customer acquisition. Manage and optimise digital marketing campaigns across various channels, such as search engine marketing (SEM), search engine optimisation (SEO), social media marketing (SMM), email marketing, content marketing, and display advertising. Conduct thorough market research to identify target audiences, customer preferences, and industry trends to enhance campaign targeting and messaging. Monitor and analyse key performance indicators (KPIs), such as website traffic, conversion rates, and ROI, to evalutate the effectiveness of marketing efforts and make data-driven decisions. Collaborate with cross-functional teams, including graphic designers, content writers, and web developers, to create compelling digital assets and ensure consistency across all marketing channels. Stay up to date with the latest digital marketing trends, emerging technologies, and industry best practices to recommend innovative strategies and tactics. Utilise web analytics tools to track user behaviour, identify opportunities for optimisation, and generate insights for continuous improvement. Monitor and manage social media platforms, engage with online communities, and drive engagement through relevant and engaging content. Plan and execute email marketing campaigns, including designing templates, segmenting audiences, and analysing campaign performance. Stay informed about industry regulations and best practices related to data privacy, security, and compliance, ensuring adherence to applicable guidelines. Requirements Bachelor s degree in marketing, communications, or a related field. Relevant certifications in digital marketing are a plus. Proven experience as a Digital Marketing Executive or similar role, with a successful track record in developing and implementing digital marketing strategies. Strong knowledge of digital marketing concepts, tools, and techniques, including SEO, SEM, SMM, email marketing, content marketing, and web analytics. Proficiency in using digital marketing platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software. Possess outstanding analytical abilities, capable of interpreting data, identifying actionable insights, and optimising campaigns to achieve desired outcomes. Demonstrates remarkable creativity combined with an exceptional attention to detail, and an innate talent for crafting compelling digital content that captivates audiences. Exhibits impressive project management capabilities, able to juggle numerous priorities and deliver high-quality work on time across multiple initiatives simultaneously. Displays outstanding written and verbal communication skills with the unique ability to communicate complex ideas in a clear manner tailored to both technical and non-technical stakeholders. Maintains up-to-date knowledge of industry trends, innovations in digital marketing, as well as recent advancements in emerging technologies. Works effectively both independently and collaboratively within fast-paced environments, adapting effortlessly within dynamic teams while maintaining an unwavering focus on objectives at hand

foundit