Job Description

Job Title: Digital Marketing Executive

Location: Hyderabad(Remote)

Experience: 3 - 5yrs

Position Overview:

As a Digital Marketing Executive, you will be responsible for implementing and managing digital marketing campaigns to drive traffic, engagement, and conversions on our job portal platform. Leveraging your creativity and expertise in digital marketing channels, you will play a vital role in expanding our reach, enhancing our brand visibility, and attracting both job seekers and employers to our platform.

Key Responsibilities:

- Develop and execute digital marketing campaigns across various channels, including but not limited to search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, content marketing, and display advertising.

- Collaborate with internal teams to create engaging digital content, including job listings, blog posts, infographics, videos, and social media posts, to attract and engage our target audience.

- Optimize website performance and user experience through effective SEO strategies, keyword research, and website analytics to increase organic traffic and improve search engine rankings.

- Manage social media channels, including Facebook, Twitter, LinkedIn, Instagram, etc., by posting regular updates, responding to inquiries, and engaging with our community to build brand awareness and drive website traffic.

- Plan and execute email marketing campaigns, including segmentation, personalization, and automation, to nurture leads, drive conversions, and retain users.

- Monitor and analyse campaign performance metrics and KPIs, providing regular reports and actionable insights to optimize campaign effectiveness and drive continuous improvement.

- Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing, incorporating innovative strategies and tactics to maintain a competitive edge in the market.

Qualifications:

- Bachelor\'s/Master\xe2\x80\x99s degree in Marketing, Communications, or a related field; additional certifications in digital marketing are a plus.

- Minimum of 3-5 years of experience in digital marketing roles, with a focus on executing and managing digital marketing campaigns across multiple channels.

- Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, email marketing software (e.g., Mailchimp, Constant Contact), and content management systems (e.g., WordPress).

- Strong analytical skills and attention to detail, with the ability to interpret data, analyse trends, and generate actionable insights to drive business results.

- Excellent communication, collaboration, and project management skills, with the ability to work effectively in a fast-paced, deadline-driven environment.

Skillety Technologies