A Digital Marketing Executive for real estate is responsible for developing and executing online marketing strategies to promote properties and generate leads through channels like SEO, social media, email, and paid advertising. Key duties include analyzing market trends, creating content, managing online advertising budgets, optimizing the company's website and social media, and collaborating with sales teams to align efforts and close deals.
Key responsibilities
Develop and execute digital campaigns:
Create and manage online marketing campaigns across various platforms to promote properties and increase brand awareness.
Optimize online presence:
Enhance the company's website, landing pages, and social media profiles to improve user experience and search engine rankings.
Manage digital channels:
Oversee and optimize performance on channels such as social media, email marketing, and pay-per-click (PPC) advertising.
Conduct market research:
Analyze market trends, competitor activities, and consumer behavior to identify new opportunities and inform strategy.
Create and manage content:
Develop compelling and brand-consistent content for digital channels, including written copy, images, and videos.
Analyze performance:
Monitor campaign performance, track key metrics (KPIs), and provide data-driven reports and recommendations for improvement.
Collaborate with sales:
Work closely with the sales and agent teams to align marketing efforts with sales objectives and support lead conversion.
Manage budgets:
Oversee and manage digital marketing budgets to ensure cost-effective spending.
Stay updated:
Keep abreast of the latest digital marketing trends and best practices in the real estate industry.
Required skills and qualifications
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