A Digital Marketing Executive for Sales & Marketing is responsible for creating, implementing, and managing digital campaigns to drive brand awareness, lead generation, and sales. Key duties include executing strategies across channels like SEO, social media, and email marketing; collaborating with sales teams to align campaigns; analyzing campaign performance using tools like Google Analytics; and optimizing the user experience on the website to improve lead generation and conversions.
Key responsibilities
Campaign execution:
Develop and manage digital marketing campaigns across various platforms like social media, search engines, and email.
Sales and marketing collaboration:
Work with the sales team to coordinate campaigns, develop sales collateral, and ensure marketing efforts support sales goals.
Content creation:
Create and update website content, email newsletters, and social media posts.
Search engine optimization (SEO):
Perform keyword research, optimize website content, and monitor search engine performance.
Performance analysis:
Track key metrics, analyze data using web analytics tools, and provide reports on campaign effectiveness to help optimize future efforts.
Website management:
Optimize the company website to improve user experience, increase traffic, and boost conversion rates.
Paid media management:
Assist with paid advertising campaigns, such as Google Ads and social media ads.
Required skills and qualifications
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