Job Description

Job Summary We are looking for a Digital Marketing Executive with a minimum 01 to 03 years of relevant experience in the fintech space. A candidate specializes in a multiple category of communication-related to User Acquisition, Engagement and Retention. We are looking for a candidate who is face and voice of FinEzzy marketing efforts and be part of a 10X path by helping us build a multi-million lending business for the mutual funds market in India. Experience : 2-5 years Salary Range: 2.5 to 4 LPA ( No bar for the right candidate) Roles and Responsibilities Performance Marketing: Develop and execute performance marketing strategies. Work closely with the internal team partners to drive user growth revenue through various performance marketing channels such as paid search, display advertising and social media. Campaign Platform Management: Work on the integration of the journeys, User creation and event-based activities with the campaign platform. Perform extensive campaign execution activities to meet the target of our journey towards 10X growth. Validate the campaign flowchart output data to ensure the right target audience is selected for marketing communication using the correct data sources. Campaign Development and Deployment: Campaign development deployment of simple, medium, complex, multi-wave, cross channel, real-time personalized marketing communications customer life cycle campaigns across multiple channels using campaign tools (WebEngage, clever tap, MoEngage etc.) Focus on muti-channel communication plans for direct marketing across email, web, performance marketing, in-app promotions, audio ads and video ads to meet the business targets. Stakeholder Management: Interacting with cross-functional teams such as Tech, Product, Credit, Communication Customer Success to drive the growth agenda ensuring correct implementation of all the growth hacks. Be an active entity in discussions with external stakeholders/ channel partners during engagement calls. Minimum of 1-3 years of relevant experience as a copywriter or content creator, preferably with experience in the academic publishing sector. Skills Required Strong experience in Growth Hacking, Customer Lifecycle Management, Digital Marketing Campaigns. You are self-directed, organized and detail-oriented as well as have the ability to multitask and work effectively in a fast-paced environment. Knowledge of campaign process end-to-end and frontend analytics. Strong execution skills and business acumen. Understanding of FB ads, Google ads, Clever tap, WebEngage, Mailchimp etc similar tool Knowledge of MS-Excel or Google sheets. Industry Preference Financial Services, Fintech Interested candidates may reach to us at [HIDDEN TEXT] or may contact us on 7999890200. Thanks, Team Finezzy

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