Create, manage, recommend, and implement pay per click, display campaigns and other campaign formats through Google AdWords, Bing, YouTube, Facebook, Twitter and LinkedIn.
Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
Measure ROI and KPIs and make necessary strategy adjustments if needed.
Stay up to date with the latest digital marketing trends and best practices.
Strong knowledge in SEO and App store optimization.
Able to create quality backlinks, rank keywords in SERPs, increase organic traffic to the website.
Brainstorm new and creative growth strategies
To manage existing and launch new Social Media pages, create and organize content for distribution online platforms and community management.
Collaborate with internal teams to create landing pages and optimize user experience.
Manage campaign expenses, staying on budget & estimating monthly costs.
Effectively communicate results to management weekly.
Key Skills
Proven PPC & SEO experience
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g., Google Analytics, Google tag Manager, NetInsight, Ahrefs, SEMrush, WebTrends)
Knowledge of ranking factors and search engine algorithms.
Up-to-date with the latest trends and best practices in SEO & PPC.
Strong analytical skills and data-driven thinking. Well-versed in English.