For Female Candidate Only Prefer Immediate Joiner Excellent English Communication The job responsibilities of a Digital Marketing Executive typically include a wide range of tasks aimed at developing, implementing, and managing digital marketing campaigns to promote a company\'s products or services. Here\'s a comprehensive list of typical responsibilities for this role:
Campaign Strategy: Develop digital marketing strategies aligned with the company\'s overall objectives, target audience, and budget.
Content Creation and Management: Create and manage content for various digital platforms such as websites, blogs, social media, email newsletters, etc., ensuring consistency in brand voice and messaging.
SEO (Search Engine Optimization): Optimize website content and structure to improve search engine rankings, including keyword research, on-page optimization, and link building strategies.
PPC (Pay-Per-Click) Advertising: Plan, execute, and monitor paid advertising campaigns on platforms like Google Ads, Bing Ads, and social media advertising networks, optimizing for ROI and relevant KPIs.
Social Media Management: Manage social media accounts across platforms like Facebook, Twitter, LinkedIn, Instagram, etc., including content creation, community engagement, and analytics tracking.
Email Marketing: Develop and execute email marketing campaigns, including creating newsletters, automated drip campaigns, segmentation, A/B testing, and performance analysis.
Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) such as website traffic, conversion rates, click-through rates, etc., using tools like Google Analytics and provide regular reports to management.
Digital Advertising Management: Manage relationships with advertising platforms, agencies, and vendors, negotiating contracts and optimizing ad spend for maximum ROI.
Market Research and Competitor Analysis: Stay updated on industry trends, consumer behavior, and competitor activities to identify new opportunities and stay ahead of the competition.
CRM (Customer Relationship Management): Utilize CRM tools to manage customer data, segment audiences, and personalize marketing communications for improved engagement and conversion.