Roles and Responsibilities: Digital Marketing Executive :
Working in all areas of SEM, including PPC, SEO, and Social media channels and updating our blog.
Execute and manage all online marketing activities (SEO / SEM / PPC / Google Ad-words / Social Media Marketing / Content Marketing / Email marketing etc.) including campaign management, keywords targeting, optimization based on data-driven strategies, etc.
Creating/Managing Paid campaigns on Facebook, Linked In, and other social media networks.
Optimizing ad copies and landing pages for better results
Experiment with various advertising channels and track conversions to figure out - what works best for the company.
Creating/Managing Paid Campaigns on Google Ad-words & Display Networks