Job Description

We are looking for a 3+ years experienced and result-driven Digital Marketing Executive to join our awesome Marketing team. As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.Responsibilities- Assist in the formulation of strategies to build a lasting digital connection with customers.- Assist the team in the development of the overall digital marketing strategy.- Manage and maintain the company's owned media including websites, mobile apps, and email/CRM software.- Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, and Display).- Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness.- Managing the creation of relevant and engaging digital content for publishing onto various digital platforms.- Collaborate with designers to improve user experience.- Measure performance of digital marketing efforts using a variety of web analytic tools (Google Analytics, Web Trends, etc.).- Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.- Analyse digital marketing analytics reports and share insights with the team to develop optimization plans.- Acquire insight in online marketing trends and keep strategies up-to-date.- Maintain partnership with media agencies and vendors.Requirements- 3+ years' experience in Digital Marketing or similar role.- Excellent understanding of digital marketing concepts and best practices.- Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM.- Working knowledge of ad serving tools (e.g., DART, Atlas).- Perfect knowledge of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends etc.).- Skills and experience in creative content writing.- Analytical mind-set and critical thinking.- Excellent communication and interpersonal skillsJob type: - Full-timeJob Type: Regular / PermanentSchedule:

• Day shift