Job Description

Roles and responsibilities? Plan and execute the integrated digital marketing calendar with focus on delivery of all the
social media/online marketing activities
? Design, Implement, and optimize retargeting ads using Facebook , and Adwords to
improve the visitors
? Develop a content calendar with the management. Interact with the team to ensure
content positioning is effectively communicated and reaches the appropriate target
audience through media partners
? Create an email marketing strategy
? Increase organic page views with reduction of bounce rates on websites through
site-content management & SEM analysis
? Planning and managing the budget of digital marketing campaigns, creating detailed
reports of allocation to present to the higher management teams.
? Implement new competitive analysis and consumer trend reports to increase sales
? Collaborate with the sales team to ensure that they are briefed on marketing programs and
have the right content and tools to follow up as required.
? Assist in collecting information and data to produce weekly and monthly results and ROI.
? Utilize various forms of marketing strategy for the company and delegate social media
task management among team members as appropriate.
? Craft & execute brand engagement opportunities online in liaison with the overall
marketing activation for the period. Stay up to date and informed on social media tools,
strategies, and best practices
? Manage all digital campaigns, from ideation to media planning to optimization and
performance analysisJob Type: Full-timeSchedule:

• Day shift

• Bachelor's (Preferred)