Job Description

2+ years of marketing experience Exceptional skills in microsoft office, market development Documentation & communication skills, Negotiation, Self-motivation. Preferred Experience/Skills Market Intelligence Communication Planning and organising strategically and analytically Social Media marketing, and SEO. Roles and Responsibilites Communicate with target audiences and build and develop customer relationships. Develop marketing plans, advertising, direct marketing and campaigns. Design marketing materials such as brochures, adverts and any other marketing related collaterals. Write and proofread marketing copy for both online and print campaigns. Produce creative content, including videos and blog posts. Run social media channels (e.g. Twitter, Facebook, Instagram, and LinkedIn) to enhance audience engagement. Conduct market research, using customer questionnaires and focus groups Develop and implement a marketing strategy. Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective. Track marketing performance and prepare weekly or monthly reports for management. Monitor and report on competitor activity. Co-ordinate between cross functional teams and carry out required marketing related actions. Identify trends and insights, and optimize spend and performance based on the insights. Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. Maintaining our social media presence across all digital channels. Job requirements Bachelor s or Master s degree in marketing or a related field. Proven working experience in digital marketing. Demonstrable experience leading and managing SEO/SEM, marketing database,email, social media and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight,Omniture, WebTrends). Working knowledge of ad serving tools (e.g., DART, Atlas). Experience in setting up and optimizing Google Adwords campaigns. Working knowledge of HTML, CSS, and JavaScript development and constraints. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement.

foundit