Digital Marketing Executive

Year Ahmedabad, Gujarat, India

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Key Responsibilities:

Campaign Management: Plan, implement, and manage digital marketing campaigns across Google Ads, Meta Ads, and other online advertising platforms to achieve campaign objectives and KPIs.
Keyword Research: Conduct keyword research and analysis to identify relevant search terms and target audiences for Google Ads campaigns, optimizing ad performance and maximizing ROI.
Ad Creation: Create compelling ad copies, headlines, and visuals for Google Ads and Meta Ads campaigns, ensuring alignment with brand guidelines and campaign objectives.
Budget Management: Monitor campaign budgets, bid strategies, and performance metrics to optimize spending and maximize campaign ROI, making data-driven decisions to drive continuous improvement.
Audience Targeting: Utilize audience targeting features and segmentation strategies to reach the right audience segments and personalize ad content for maximum engagement and conversion.
Performance Analysis: Analyze campaign performance data, generate reports, and provide actionable insights and recommendations to improve campaign effectiveness and achieve business goals.

Requirements:

Proven experience as a Digital Marketing Executive or similar role, with a focus on managing Google Ads and Meta Ads campaigns.
In-depth knowledge of Google Ads and Meta Ads platforms, including campaign setup, optimization, and performance tracking.
Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Facebook Ads Manager) to interpret campaign metrics and derive actionable insights.
Excellent written and verbal communication skills, with the ability to create compelling ad copies and effectively communicate campaign performance to stakeholders.
Creative thinking and problem-solving abilities, with a proactive approach to identifying opportunities for campaign optimization and improvement.
Relevant certifications in Google Ads and/or Meta Ads are preferred but not required.

Job Types: Full-time, Permanent Pay: 15,920.90 - 25,494.51 per month Schedule:

Application Question(s):

Experience:

Work Location: In person

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