Role Summary: Digital Marketing Specialist with knowledge of SMM, SEO, SEM, SMO, PPC Marketing, CRM, and Analytical Tools. Responsibility : Implement marketing campaigns in coordination with the Director of Graduate Admissions. Work with various content formats such as blogs, videos, podcasts, etc., Perform competitive analysis to identify opportunities Improve conversion of owned and earned media traffic Develop effective cross-channel social media optimization strategies, device experiments, and conversion tests and run creative collaborations among technologies and platforms in consultation with the Director of graduate Admissions. Proactively identify on-page SEO opportunities. Develop profitable PPC campaigns across multiple ad networks, including Google Ads, Microsoft Ads, and paid social advertising. Generate internal reports on a regular basis Execute new and creative collaborations Key Skills: Strong verbal communication skills for articulating ideas to colleagues and clients Excellent written communication skills for producing high-quality content Attention to detail and accuracy Networking and analytical skills Knowledge of existing and emerging social media platforms Excellent IT skills. Qualification: Master in Mass Communication & Journalism with 2-4 years of digital marketing experience
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