Recruitment Notice: Digital Communications Associate, Trayas Trayas is recruiting a Digital Communications Associate to help take our website, social media, and
other digital content to the next level. Who we are Trayas is a knowledge-driven public purpose enterprise. We collaborate with mission-driven partners and state
governments on transformational regulatory initiatives. As an independent and trusted advisor, our mission is to
inform and accelerate policy decisions that enable the greatest opportunities for our people, businesses, and
communities. We build capacities of governments and civil society to apply a principles-based lens to regulation design,
execution and impact. First, through a careful count-and-catalogue approach, we identify to deep specificity the
corrections required in law and policy. Second, we share evidence with decision-makers to demonstrate how
recommended regulatory corrections advance prosperity. Who we are looking for The Digital Communications Associate will play a key strategic support role within Trayas. They will be
responsible for developing high-quality communication products and tools to disseminate our research and help
build, engage, and grow relationships with our target audience. In the long run, the individual will help shape
Trayas\xe2\x80\x99 brand identity, messaging, and impact in the public policy space. For us, an ideal team member can shapeshift into various roles to achieve project objectives. She can balance
opposites\xe2\x80\x94can run solo or in a team, do small tasks or deep uninterrupted work. Our culture prizes openness to
ideas, antifragility, honesty, drive for self-improvement, adaptiveness, and collaborative working. This is of
course the dream; each of our team members is different in temperament and skills. What they do share is
curiosity about the world, a passion for what they choose to do, and ability to relay with others. Role Requirements

• A passion for communications for impact
• Medium to high proficiency in the following visual communications/design tools:

• Design - Photoshop, Adobe, Canva/Stencil, InDesign, Illustrator, Premier Pro
• Website - Wordpress, HTML, SEO, SEM, Google Analytics

• Able to develop info-graphics, short videos and other visual communications
• Experience working with MailChimp, Substat is desirable
• Understanding of social media marketing and analytics across platforms (Facebook, Linkedin, Twitter,

Instagram)

• 1-2 years of relevant work experience is desirable; Open to working with freshers if skills, attributes, and

motivation align

• A degree in communications/design/journalism is desirable

What you will do everyday

• Website maintenance, management and analytics:

Ensure Trayas website is updated and error-free;

• Implement security and protection features and SEO and SEM strategies;
• Lead and liaison with service providers for creation of design logframes, new pages and/or

microsites.
Social media management, growth and analytics:

• Design mock-ups, social media content/visuals in collaboration with the

research team and lead promotions across chosen platforms;

• Conduct analytics of planned communications strategy, activities and platforms

and execute strategies to grow our follower-base and engagements.

• Production of organisational collateral:
• Be responsible for high quality and engaging communication collaterals to promote Trayas\xe2\x80\x99s

work across all platforms;
Provide layout and design support for products, including for policy briefs, infographics, factsheets, illustrations, proposals, reports, and social media posts; and
Support development and roll out of organisational newsletters.

• Others:

Assist in managing CRM efiorts focused on audience retention and growth

• Identify, liaison and build a network of high quality, cost-efiective and eficient service providers

(creative agencies, editors, videographers etc.)

• Maintain and improve communications tools and processes including analytics, content

trackers, databases, files and systems.

• Be on top of the current trends in the sector and bring new ideas to explore
• Support Co-Founders as and when required across a wide spectrum of functions.

How to apply Job Title
Digital Communications Associate, Trayas Location We are headquartered in Delhi. Compensation

Compensation will be commensurate with experience and skills. Application Candidates who are qualified should apply using the web application form. The application form asks the following in addition to basic professional and biographical details:

• a 500-word cover note explaining why this role and why Trayas

• a 100-word bio about yourself

• Uploading a CV (no-longer than 2 pages in PDF)

• Work portfolio (2-3 design samples and/or 2-3 websites developed)

• Names and contact for 2 references

• Current CTC

• Expected CTC

Applications will be reviewed on a first come first serve basis. We intend to close the position at the earliest. Interview process Typically candidates will go through one assignment and 2-3 rounds of conversations with different team
members or advisors. Some of these conversations will be 1:1 conversations, and some with a group. We want to
get to know you, and for you to get to know us. Through the conversations we hope to gauge knowledge and
skill levels, approach to work, and aspirations. ___