Job Description

Digital Communication role with a leading (AMC)Asset Management comp

From 4 to 9 year(s) of experience
9 Not Disclosed by Recruiter


Pune




or

Roles and Responsibilities 1. JOB PURPOSE
(Summarize in one statement why the job exists; and how it contributes to the overall objective of the company)
One Web is one of the three large pieces of the company\xe2\x80\x99s omnipresence strategy and the most important.
It is an integrated platform offering a portfolio of products covering payments, cards, wallets, loans, deposits,
mutual funds, and loans on lifestyle products ranging from consumer durables to home furnishing.
The One Web platform will integrate our home-grown ecommerce store, insurance marketplace, investment
marketplace, payments engine including BBPS and offer a consumer-tech experience to our customers.
It will be a dynamic digital platform which will be hyper-personalized for each customer and provide the right
nudges across multiple channels to start, resume or finish the journey.
You will build and implement the company\xe2\x80\x99s digital communication strategy and leverage new formats to
continuously refresh the way we communicate across inbound & outbound channels.


PRINCIPAL ACCOUNTABILITIES
(Accountabilities associated with the job)
ROLES AND RESPONSIBILITIES
Content & communications Strategy

Build and implement the communications strategy to meet business objectives like increase in traffic,
leads, product awareness
Communications production

Complete responsibility for all on and off-us communication to drive traffic and impact business

Ability to write/edit clear and concise content unique to the platform, and influence/direct designers and art
directors for creative layouts

Increase CTR, OR and other critical metrics for all content production for PM

Manage the expansive agency and freelancer ecosystem to support high-scale content production
New capabilities

Drive the development of content capabilities around production, automation, distribution and
amplification, thereby leading to a reduction in TAT and costs

Identifying opportunities for new formats and channels for content marketing


Customer obsession and governance

Relentless focus on making customer interactions non-intrusive; using content to create a frictionless
experience
Zero tolerance for content & communication errors
Create checks and balances in the system so that all customer-facing content is first time right, every time
Keep up to date with graphic design technologies, techniques, and modern trends to deliver cutting edge
work
Ability to multitask, prioritize projects, and communicate progress and expected milestones
Have in-depth knowledge of graphic design, styles and layout techniques


Performance tracking

Tracking and analyzing production, traffic and engagement metrics

Gauge efficacy of content produced, and drive changes wherever needed


2. MAJOR CHALLENGES
(Challenges faced on an on-going basis in carrying out the job)
Creative communication that is customer centred yet delivers on the business and brand objectives.
Working across teams to ensure that all customer-facing stimuli is as per the defined guidelines
Ensuring digital communication alignment as per guidelines

3. DECISIONS
(Key decisions taken by job holder at his/her end)

Agency selection and onboarding

Deciding on the creative approaches for campaigns

Creation of production plan and delivery timelines


Qualifications & Work Experience

3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital
Marketing or at an advertising agency will be an advantage

Master\'s in Mass Communication from Tier 1 colleges; certification in digital marketing/content marketing
will be a bonus

Excellent command over the English language

Ability to handle complex briefs and ideate out of the box

Leverage new formats to continuously refresh the way we communicate across inbound & outbound
channels

Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences

Role:Marketing and Communication - Other Salary: Not Disclosed by Recruiter Industry:Financial Services Department:Marketing & Communication Role Category:Marketing and Communication - Other Employment Type:Full Time, Permanent

Key Skills
Mutual FundsConsumer DurablesWeb TechnologiesHome FurnishingDigital CommunicationAsset Management
Education UG:Any Graduate

Company Profile

SKILLVENTORY
Leading RPO





Recruiter Name:anshika.suneriya@skillventory.com Contact Company:SKILLVENTORY Telephone:+91-XXXXXXXXXX