Digital Ads Specialist (SEM + Social)Our Digital Advertising team is looking for a Specialist, with a focus on both SEM and Social Media, to add to the growing team. This person is responsible for working closely with the clients of our Partners and the creation, monitoring, and optimization of Advertising Campaigns on platforms including Facebook, Instagram, Google, Bing, etc. The role involves customer service skills, strategic thinking, mixed with creativity and technical knowledge, to ultimately craft campaigns that drive results.Responsibilities
Create, manage, and optimize campaigns
Write ad copies for assigned campaigns following best practices
Keyword and competitor research
Discuss creative direction for the ads and provide guidance following best practices
Create and manage campaign tests
Place tracking codes and generate goals within Facebook Business Manager and Google Analytics
Create reports for campaigns, optimize and provide insights on a monthly basis
Answer questions from the partner and their clients about Search & Facebook Advertising
Skills and Qualifications
2+ year creating and monitoring Paid Social Media Management campaigns on Facebook/Instagram and SEM campaigns on Google and/or Bing
1+ year customer service experience via Email and over the phone
Commerce or Marketing degree or certification preferable
Experience creating and presenting strategies designed to reach a client\xe2\x80\x99s KPIs
Can think strategically about campaigns to envision a system that will work cohesively to create real results for clients
Familiarity with Google Analytics, GTM, Facebook Pixel to effectively track and monitor campaign performance
Experience with Paid advertisements on other social media platforms (such as Twitter, Pinterest, Snapchat etc) is considered an asset
Responsible for the following KPIs:
Campaign performance
Campaign throughput
Job Type: Full-time Salary: 920,000.00 - 940,000.00 per month Benefits: