Job Description

YouTube Specialist About Role : We are looking for an individual who is organized and professional with at least 2 years of work experience on YouTube platform.Requirements : - Relevant experience in the technology / healthcare industry- Great personality with a positive attitude, lots of energy and professionalism- An excellent understanding of the YouTube platform- YouTube Certified- Strong understanding of Social Media- Ability to take the initiative and drive excellent results- Ability to track, analyze and manage data and records- Ability to handle work pressure and time management- Positive attitude- Skilled in using spreadsheets and creating reports- Mastery of Office Suite (MS or Google), in particular with Word and Excel- Excellent written and verbal communication skills- Strong understanding of tracking, tagging, and YT tool- Must have good understanding of different types of YOUTUBE ads formats i.e. Skippable in-stream ads, Non-skippable in-stream ads, In-feed video ads, Bumper ads, Outstream ads, Masthead ads etc. - Facebook/Instagram marketing is an added plus. : - Manage YouTube channels for various clients- Provide support and services to various clients- Optimize YouTube videos to create clean and consistent content for our partners- Track, analyze and report key opportunities for growth and/or change- Perform as a frontline resource for YouTube best practices- Be up-to-date on industry trends and providing ongoing YouTube channel growth strategy to partners (e.g. programming, channel optimization and management, audience development)- Provide regular updates on partner development, initiatives and results- Provide expertise in creating documentation and other resources relevant to partners- Track and analyze metrics and activities pertaining to your partner portfolio such as growth, revenue, CPMs, retention dates, services rendered, etc.- Drive-up subscribers & revenue of YouTube channel- Build & manage the YT channel strategy, look, feel, ranking, promotions, partnerships.- SEO Ranking : Optimize Tags, Titles, Description, Playlists, Thumb nails to increase ranking.Engagement : Manage comments to engage with subscribers of the channelContent : work with Video creation team to develop content to increase engagementAttribution : Setup tags managers [UTM, GTM] for to track & optimize user behaviors Setup Ad Formats : in-stream, out stream, discovery, bumper, masthead.- Analyse trends using website analytics tools (e.g. Google Analytics etc.)- Setup and run ad campaign for YT should be able to manage and optimize the same as well. (ref:updazz.com)