- Devise actionable strategies from consumer insights
- Leverage syndicated data and information available to identify business opportunities
- Organize primary research through standard methods or emerging digital methods
- Manage exernal agencies for the execution of research projects
- Understand the brief, identify the ideal methodology and undertake analytical work to ensure actionable information is generated to support decision making
- Responsible for secondary research in order to build consumer market understanding
- Identify cost effective ways (such as greater use of technology or identifying cost effective vendors) for research purposes
- Constantly evaluate newer methods and technologies to conduct research
- Create digital models for market research
- Create consumer packs for rapid prototype feedback
- Figure out robust, scientific and data driven methods of research through use of deep knowledge on costing, statistics, research, quality processes and sampling
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