Job Description

Job Title:
Deputy Head - Sales & Marketing (BOPP Products)
Location:
Jasola, New Delhi
Department:
Sales & Marketing
Reports To:
Head of Sales & Marketing
Job Purpose:
To assist in strategic planning, execution, and leadership of the Sales & Marketing function
for BOPP products. This role involves driving revenue growth, expanding market share, and
ensuring strong customer relationships while aligning
Key Responsibilities:
? Assist in developing and implementing sales & marketing strategies for BOPP products.
? Identify new markets, applications, and growth opportunities in domestic and
international markets.
? Support in pricing strategies, promotional campaigns, and product positioning.
? Drive sales targets and ensure achievement of revenue and profitability goals.
? Manage key accounts and build long-term customer relationships.
? Oversee contract negotiations, order closures, and receivables management.
? Collaborate with marketing teams to develop campaigns, trade shows, and digital
marketing initiatives.
? Ensure brand consistency and effective communication of Vacmet value proposition.
? Conduct market intelligence on competitors, pricing trends, and customer needs.
? Provide data-driven insights for decision-making and strategy refinement.
? Lead and mentor regional sales managers and marketing executives.
? Foster collaboration between sales, marketing, production, and supply chain teams.
Key Performance Indicators (KPIs):
? Achievement of sales revenue and profitability targets.
? Growth in market share for BOPP products.
? Customer acquisition and retention rates.
? Effectiveness of marketing campaigns and brand visibility.
? Timely execution of strategic initiatives.
? Team performance and development.
Qualifications & Skills:
? MBA/PGDM in Marketing or equivalent.
? 15-20 years in Sales & Marketing, with at least 5 years in flexible packaging/BOPP films.
? Strong knowledge of packaging industry dynamics, export markets, and sustainability
trends.
? Excellent leadership, negotiation, and communication skills.
? Proficiency in CRM tools, MS Office, and data analytics.
Competency Framework:
? Strategic Thinking & Business Acumen
? Customer-Centric Approach
? Team Leadership & People Development
? Analytical & Problem-Solving Skills

Skills Required