Job Description

Department
SALES & MARKETING
Job posted on
Aug 04, 2025
Employment type
Executive

Job Title:

Deputy Chief Marketing Officer (Dy. CMO)

Grade:

M3/M4A

Location:

Kolkata

Key Responsibilities:

Develop and execute integrated sales and marketing strategies aligned with the company's vision and growth targets. Lead cross-functional teams to drive customer acquisition, retention, and revenue growth. Collaborate with senior leaders and executive team to shape overall business strategy. Oversee national and international sales operations, including B2B/B2C channels. Set and monitor sales targets, KPIs, and performance metrics. Build and manage high-performing sales teams and incentive programs. Lead brand development, digital marketing, product marketing, and communications. Drive data-driven marketing campaigns to increase market share and customer loyalty. Oversee market research and competitive analysis to identify trends and opportunities. Champion a customer-centric culture across all touchpoints. Implement CRM and customer engagement strategies to enhance satisfaction and lifetime value. Leverage technology and analytics to optimize marketing ROI and sales effectiveness. Stay ahead of industry trends and emerging technologies.

Key Competencies:

Strong communication, and analytical skills. Strategic Thinking & Vision Leadership & Team Development Data-Driven & Decision Making Customer-Centric Mindset Innovation & Agility

Qualifications:

Bachelor's degree in business, Marketing, or related field (MBA preferred). 15+ years of progressive experience in sales and marketing leadership roles Proven track record of driving revenue growth and brand success. * Experience in Steel Industry will be preferred.