Job Description

The ideal candidate for this role will possess a combination of outbound marketing and account based marketing experience. The goal of a Demand Generation Specialist is to develop and deploy innovative campaigns to attract and engage prospective customers from the Named Account List and convert leads into customers. Additionally, the Demand Generation Specialist must have strong communication and collaboration skills, as well as the ability to work independently and own revenue pipeline goals. What will you do in this role: Collaborate with the market research team to build and enrich the Named Account Universe Develop and drive niche/persona/industry/geo specific campaigns and contribute to the revenue pipeline Work closely with the SDR\'s to run activation, nurture, and re-activation campaigns Build a deep understanding of products, industry, and customer persona to be able to develop and deploy product specific marketing campaigns Collaborate with other team members for campaign strategy, ideation and planning Own reporting, tracking, and measurement of all the campaigns What will help you succeed in this role: 2-4 years of experience in outbound demand generation with a B2B SaaS/Tech organization Hands-on experience across marketing channels like events, email, digital, and content Deep understanding of the B2B sales lifecycle from initial contact to conversion Proven ability to build and run marketing initiatives that contribute to high-value SQLs Ability to leverage marketing tech stack for automation, tracking, measurement, and reporting on critical metrics for campaigns Experience in managing multiple projects and stakeholders in a fast-paced environment Content and copywriting skills to be able to break down complex subjects for a layman

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