Job Description

Zycus is looking for a Assistant Manager-Demand Generation . As a Assistant Manager-Demand Generation for Certinal, our digital signature product ( ) , you will leverage your understanding of the product, market and use cases to enable the company to sell better and faster. You will be involved in all aspects of product marketing including conducting market research, creating messaging and positioning, competitive analysis, influencing product development, driving marketing plans, partnering with internal and external stakeholders, creating and executing highly successful go-to-market strategies, and delivering impactful narratives for our sales teams. You will work closely with lead generation, demand generation, campaign, marketing operations, sales, product, customer success and most other teams within the organization. : Product launch - drive product launch programs and work with the product management team in planning, release, and go-to-market Manage go-to-market strategies - owning and executing product marketing by developing product positioning and messaging. Work closely with the demand generation teams and provide marketing support at every step. Corporate strategy - be the custodian of the corporate strategy and develop high impact materials for prospects, customers, and internal customer-facing teams. Differentiation Strategy - Creating powerful content on competitive differentiation & devise replacement programs. Collaboration - working with cross-functional teams to design and deliver integrated marketing campaigns to drive customer acquisition Build and lead customer marketing programs. Engage in on-going dialogue with customers. Marketing programs - Develop various email, webinar and other online marketing programs for various campaigns Events - Participating in various events and organizing round tables and other events for prospect intimacy campaigns Demand Generation - Work closely with the Business Development and Sales Team right from lead generation to deal closure and provide marketing support at every step Market intelligence - Conduct ongoing market research and gain expertise about buyers, how they buy and their buying criteria be the expert on your competition and how to crush them Content creation - own the creation of the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of our products and solutions to customers, prospects, and the sales team Analyst relationship - Initiating Analyst Relationship programs for Analyst outreach Win/ Loss Analysis - Analyzing the reasons behind a prospect win or loss and reporting the same. Tracking key competitors and creating shadow marketing programs to tackle them. Track business performance - Identify levers in improving business performance and champion necessary initiatives to improve. Synthesize and present complex data set to an executive audience. Job Requirement 1-3 years relevant experience in a SaaS B2B environment Experience in Enterprise Software product marketing required Well versed in best practices in online marketing and marketing automation Had managed demand generation and content marketing programs Knowledge of marketing automation tools like Salesforce, Eloqua, Marketo would be preferred Exposure to working on marketing programs for overseas markets would be preferred Experience in managing a team of at least 1-2 members Should be an MBA graduate from a Tier1 Management School Why Should You Join Us 1. Recognized as a leader by Analyst. Zycus is cited as a Leader in The Forrester Wave\'s Contract Lifecycle Management for Buy-Side Contract Suite, Q4 2021. Find out more about us and read the report 2. Certinal eSign is a future-ready Digital Transaction Management solution that provides trust, security, and compliance. Zycus\'s Certinal meets the global standards for eSignature and has external 3rd party validation of compliance undertaken by Ernst & Young (https://certinal.com/esign-legality.html) 3. Create an impact and transform your ideas. You will get the opportunity to lead and grow the business. About Us Certinal is a wholly owned subsidiary of Zycus, the pioneer in Cognitive Procurement. A familiar name and market leader with years of experience in managing critical contracts & agreements, Zycus boasts of over Fortune 1000 enterprise clients and deployments of procurement and sourcing suite of products. Digital Signing has always been a focus area for Zycus. Thus Certinal was born with the stated goal of offering a best-in-class Digital Transaction Management solution that will be easy-to-use, 100% secure to deploy, and legally compliant around the world. We stand committed to providing a one-stop solution to large enterprise customers, compliant with various security standards and conforming to different regional regulations

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