Job Description

Data Scientist - Marketing Focus CSA, the data consultancy company within Havas Media Group, is currently seeking a Data Scientist with a strong focus on Marketing to join our growing team. The ideal candidate will have a passion for leveraging data-driven insights, implementing innovative marketing strategies, and optimizing customer experiences. They will play a pivotal role in providing state-of-the-art, privacy-first solutions for our clients, working with both event-level and aggregated data to create actionable insights and drive marketing performance. Responsibilities: Collaborate with cross-functional teams to understand client objectives, identify data requirements, and develop data-driven marketing strategies. Apply advanced statistical techniques and machine learning algorithms to analyze event-level and aggregated data, identify patterns, and provide actionable insights to drive marketing performance. Develop, implement, and evaluate marketing models, such as customer segmentation, lift analysis, attribution modeling, and marketing mix model. Design and implement privacy-first solutions that comply with data protection regulations and industry best practices. Work directly with clients in different markets worldwide, communicating complex analytical findings in a clear and concise manner. Continuously research and learn about new technologies and statistical methodologies to stay current in the rapidly evolving field of data science and marketing analytics. Requirements: Bachelor\'s or Master\'s degree in Data Science, Statistics, Computer Science, or a related field. At least 3 years of experience in a data-driven marketing role, working with event-level and aggregated data. Proficiency in statistical programming languages and packages such as Python, Pandas, and sci-kit-learn. Knowledge of SQL is required. Solid knowledge of statistics (e.g., correlation and regression, statistical significance tests, t-tests, z-score) and Machine Learning (Clustering, ensembles, SVM). Experience with marketing analytics tools and techniques, such as attribution modeling, marketing mix modeling, and customer segmentation, is desired but not required. Proficiency in MS Office tools such as Excel and PowerPoint. Advanced English language skills (mandatory). Strong communication and presentation skills, with the ability to explain complex analytical concepts to non-technical stakeholders. Ability to work in a team, even remotely with global teams, and manage multiple projects simultaneously. Kindly share your updated resume to [HIDDEN TEXT] About Havas India Havas India gathers the expertise of 20 agencies and specialised divisions across 3 verticals: Havas Media Network - Havas Media, PivotRoots (integrated digital), Arena Media, Havas Media Tribes (out-of-home), Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media), and Havas Play Gameplan (sports marketing); Havas Creative Network - Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale); Havas Health & You - Havas Life Sorento (health & wellness communications). With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2000+ professionals and associates. As one of India\'s fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work Certified twice in a row (Nov 2022 - Nov 2023 & Dec 2023 - Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people. About Havas Media Network India Havas Media Network India is a media conglomerate that operates within a global framework - Mx - to drive Media Experiences and invest in Meaningful Media to build Meaningful Brands. The network offers a wide range of integrated marketing solutions covering strategy, media planning & buying, PR, social media, mobile, sports & entertainment, data, research & analytics services across traditional and digital media. It consists of media networks - Havas Media, PivotRoots and Arena Media, and specialist brands - Havas Market (e-commerce), Havas Play (entertainment, gaming, sports and fandom), Havas Play Gameplan (sports marketing), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (social media), KlugKlug (influencer marketing) & Havas Media Tribes (out-of-home). For more information, visit https://in.havas.com/ & follow Havas Media Network on social media.

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