Job Description

Data Architecture role is an excellent opportunity for someone looking to further advance their skillset in the field of Data-driven Digital Marketing. This will be a data-focused role that involves working with clients on data/audience strategy, data onboarding and data audience insights as well as internally with operations, analysts and client teams. The Analyst is responsible for discussing data strategies and DMP implementations with clients, leading audience targeting and optimization strategies across assigned accounts and working internally with the Programmatic buying teams to make sure the data strategies are implemented properly.
This is a client-facing role and you will be expected to communicate technical concepts to your assigned client(s) and to ensure account success and customer satisfaction. You will also be expected to learn the capabilities of multiple DSP and DMP platforms, attend training sessions with numerous vendors and communicate internally to their strengths and weaknesses.
If you can communicate well and work methodically as part of the team, wed like to meet you. The goal is to inspire and attract the target audience.
Sounds like you?
Manage data and audience strategy for programmatic advertising clients and communicate strategies/recommendations to clients using a consultative approach
Work with Data Management Platform (DMP) partners and manage day-to-day onboarding of client data.
Leverage data to assess, diagnose and prescribe campaign optimizations to exceed client expectations.
Extract insights from data and effectively communicate to clients in relation to their goals and objectives. Share results from audience analytics reports with clients when available.
Actively attend training sessions with various vendors and inquire about data and platform capabilities
Assist in the development of client-facing materials including data strategy presentations and audience performance reports
Develop a strong overall understanding of the clients business objective and demonstrate through campaign results how data targeting can help them achieve their business goals.
Participate in team meetings and knowledge sessions to share new strategies for targeting campaigns and to provide feedback on platform and data performance
Job specific Knowledge & Skills:

Experience managing Online Display, Video and Mobile campaigns
Understanding and experience with DSPs, DMPs, 3rd Party data, pixels and Ad Servers
Familiarity with customer acquisition goals and optimizing to CPA, CTR, Completion Rate, etc.
Strong analytical skills, technical know-how and strategic thinking
Excellent interpersonal, oral, and written communications skills
Proficiency in Microsoft Office solutions
Highly organized with attention to detail
To apply you need to be:

1-10 years prior digital advertising experience in a client services capacity with hands-on knowledge of the DSP/DMP landscape, as well as a passion for data-driven advertising and insights. Strong attention to detail and ability to follow projects through to completion
Ability to communicate technical concepts to a non-technical audience
Individual contributor role
Self-Sufficient

Additional Information
What can we do for you?

At Publicis Global delivery (PGD) We make sure that you become the best version of yourself by helping you realise your full potential in an entrepreneurial and inclusive work environment.
Best about us:
1. We will empower your ambitions through our dedicated Total Rewards Program, competitive pay and benefits package.
2. Opportunity to grow with the global organization that believes in Power of One to partner with our clients across the globe.
3. Exposure to work with some of the leading clients across categories
4. Diverse team & progressive work environment
5. A place where learning never stops. We ensure you get trained on multiple platforms and domains which enables you to have cross functional experience within the organization
Were looking for people who truly understand what it takes to serve clients beyond expectations: crack one-off client challenges. Develop insights. Spark breakthrough creative ideas.
Education: Any Graduate
Industry: Advertising/PR/Event Management

Skills Required