Job Description

The newly formed CX & Data organization is focused on bringing data and customer experiences to life. We harness the power of data and technology to ignite experiences that matter to patients, customers and GSK. \xe2\x80\x8bWe are a diverse team of x-functional talent who are creative, innovative, and accountable for impact. The Global Digital Hub is a vital pillar of this organisation, executing digital-only customer experiences across the General Medicines & Vaccines portfolio in markets outside the US with no local sales, marketing & medical resources.

We are looking for an experienced and passionate Brand Manager to lead the design, implementation and ongoing analysis & optimisation of agreed brands across selected Emerging Market Countries. Moreover, the role will play a critical role, supporting the Associate Director \xe2\x80\x93 Customer Experience to play back key data and insights to business stakeholders in Global, Regional and Local teams to drive action in the pursuit of a much improved customer experience and higher performance impact.

This role will report to the \xe2\x80\x98Associate Director \xe2\x80\x93 Customer Experience - EM\xe2\x80\x9d and will be a key member of the Digital Hub Team, successfully delivering against clear commercial & medical Regional performance targets.

Key responsibilities

Support the execution of omnichannel integrated campaigns for priority market/brands across EM in a timely manner, with clear customer segmentation and targeting.

Work closely with assigned Medical Affairs Managers within the Digital Hub team to plan and execute the campaigns, including implementation of DDCx user journeys and content planning across the broader channel mix

Manage x-matrix stakeholders and third parties to execute flawlessly, including media agencies and relevant Regional and Local stakeholders in the LOCs.

In alignment with global & General Medicine analytics framework, execute (or lead vendor to execute) tagging of content and campaigns to track usage and effectiveness for improvement. Provide instructions for tagging across all campaign collaterals.

Carry out monthly campaign performance analysis, analysing all relevant data sets, distilling key insights and recommending actions for optimisation ready for presentation to snr management as part of ongoing agile sprint retrospectives.

Work with scrum masters to ensure effective and efficient use of global digital platforms including latest best practices, updates or releases including new functionalities & channels.

Manage content and activity demand forecasting and prioritization process with 3rd party vendors to ensure timely execution of campaigns / channels with appropriate regional governance

Manage digital vendors, translation vendor, carry out necessary compliance and management monitoring activities on routine basis to mitigate identified risks across the Digital Hub.

Own the development, implementation & continuous optimization of customer-centric digital framework

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:

Mindset * Agile and entrepreneurial mindset with problem solving attitude to impactfully achieve team\xe2\x80\x99s gaols

Capability

Previous experience in managing pharma prescription brands at local or global level

Experience of GSK and 3rd party marketing channels & platforms for HCPs

Proven track record of omnichannel marketing execution, including direct involvement in content & media planning, working closely with third party media suppliers.

Experience in working with modular content

Good Project planning skills

Understanding of local Pharmaceutical codes and regulations

Experience implementing GSK DDCx User Journey catalogue

Experience analysing data & analytics to distil insights to optimise marketing campaigns

Stakeholder Management

Partner closely with medical affairs managers and 3rd party agencies to drive timely plan execution

Partners closely with subject matter experts to seek necessary input & collaboration, i.e. compliance, medical. legal etc.

Outside-In

Demonstrates strong customer focus and awareness of digital industry trends

Why You?

Experience working with Rx brands at local or global level

Digital Marketing degree or equivalent with significant experience in omnichannel execution of content and user journeys

Understanding of customer segmentation & targeting

Hands on experience of content development and copy approval, i.e. Content Lab

Excellent internal engagement skills - building credibility with, and insights through, a strong internal network of key stakeholders

High accountability & track record of successfully delivering critical complex projects

Why GSK?

GlaxoSmithKline (GSK) is a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer. We have three global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products. Our goal is to be one of the world\xe2\x80\x99s most innovative, best performing and trusted healthcare companies.

At GSK we value diversity and treat all candidates equally. We aim to create an inclusive workplace where all employees feel engaged, supportive of one another, and know their work makes an important contribution.

*LI-GSK

Why Us?

GSK is a global biopharma company with a special purpose \xe2\x80\x93 to unite science, technology and talent to get ahead of disease together \xe2\x80\x93 so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns \xe2\x80\x93 as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it\xe2\x80\x99s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We\xe2\x80\x99re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

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