Job Description

Lenskart was founded with a vision to help people see the beautiful world by revolutionising the eyewear category in India and beyond. The ten-year-old company now delivers 7 million + spectacles a year in India and Singapore and plans to ship out over a billion glasses over the next ten years.

Lenskart being an omnichannel direct to consumer retail brand provides a unique ecosystem of a full spectrum of analytics use cases which very few companies in the world provide. This creates a unique challenge and opportunity for professionals to learn and contribute, at the same time solving a 2 billion+ problem.

Our Marketing team is a key growth & central function in Lenskart to drive the company's customer experience vision.

We are looking for the CRM Manager who will be responsible to drive the direct marketing campaigns to drive -

• Traffic to our customer touchpoints including stores, apps, websites, telesales
• Coordinate with key business heads for marketing needs and plan campaign strategies.
• Drive customer retention, repeat rates and growth of business/coordination with key business stakeholders.
• Plan & execute targeted campaign strategies across multiple customer channels of SMS, Email, and Push Notifications
• Maximize marketing ROI and efficiently manage campaign budgets by providing campaign analytics
• Coordinate with channel vendors to optimize channel costs.
• Innovate on campaign strategies with the use of content, tech and data.

• The candidate needs to have 8-10 years of relevant experience, and a strong blend of hard and soft skills.
• Bachelor's / Master's degree (MBA, B.Tech, Economics) from tier 1 /2 colleges
• Strong stakeholder management skills and assertively manage expectations and negotiate.
• Demonstrated Experience in working with marketing automation and email marketing tools esp. Clevertap.
• Education / Certification in the field of analytics will be an added advantage
• Strong team management skills and able to lead a team of 4-5 people.
• Strong understanding of Marketing Analytics with hands-on experience with working with large customer databases and SQL.
• Experience in working with analytics tools like Power BI, Tableau, and Google Analytics.
• Strong capability to understand business problems in the context of an Omni Channel Retail and use data to solve them.
• Strong Experience in B2B CRM and loyalty marketing with expertise in scaling up conversions and retention metrics in the Retail Industry.
• Strong: experience in marketing D2C, Online, and Retail channels.
• Preferred: An understanding of premium content in the fashion, design, travel and lifestyle spaces.
• Excellent communication, teamwork and problem-solving skills