Job Description

Designation: Creative Manager Team: Creative Reporting Manager: Associate Creative Director/ Creative Director
Location: Gurugram/Mumbai Role Responsibilities & Deliverables

• Strategic

• Work with content partners to generate new concepts and opportunities
• Create case studies along with the Account Management team to be used for award entries, partnerships and pitches

• Communication & Coordination

• Attend mid size campaign briefs by the Account Management team
• Meet clients every fortnight to understand clients satisfaction with creative strategy and execution and build relationship

• Creative Strategy

• Decode briefs along with the account management team
• Brand strategy & execution plan basis the decoded client brief for campaigns
• Brand strategy for new client pitches
• Pitch mid-size campaigns to clients along with the Account Management team
• Experiment with new content formats that can be utilized for client pitches, client briefs and new partnerships
• Search for new trends and insights that can be utilized for client pitches, client briefs and new partnerships

• Creative Execution

• Create contextual, innovative content
• Collaborate with functional teams for executing client briefs
• Work closely with arts & graphics, video and production teams to co-create content
• Write concepts and final scripts, and create storyboards with the art team
• Quality check and vet social media content & responses, SEO content, brand website content, blog content and final scripts written by the team
• Conduct aesthetic checks and edits during pre-production and production stage
• Attend shoots and music recordings to supervise work quality and processes
• Conceptualize ideas related to influencer associations
• Ensure accurate referencing and industry benchmarking by the team

• Team

• Hire capable, independent resources that can understand, communicate and execute client briefs accurately
• Organize weekly team meetings to track work progress and provide feedback to the team as a whole
• Create a team culture of innovation, research and self-development
• Build more capable teams by mentoring and guiding them
• Work with the L&D team to structure training programs that directly impact work quality along with specific competencies

• Creativity

• innovative ideas for campaigns
• Understand design and smart copy and recognize fresh approaches to advertising
• Intimate understanding of design, copy and web best practices/guidelines
• Keen awareness of current trends in advertising

• Leadership & Team Management

• Lead by example & mentor team members
• Keep team members motivated at all times
• Provide appropriate level of feedback concerning team progress (via performance reviews and on the job feedback)
• Train, mentor and motivate the team

• Customer Focus

• Keep client needs in mind while framing strategies
• Timely resolution of client escalations

• Planning & Organising

• Tactfully prioritise tasks and projects to manage work across brands
• Deliver within deadlines with the available resources
• Keen eye for detail

• Communication

• Excellent written and verbal skills
• Ability to clearly articulate complex ideas and strategies to clients and the team
• Ability to sell work and ideas, and respond positively to feedback

• UG - Any Graduate - Any Specialization OR PG - Any PG Course – Any Specialization; Post Graduation Not Mandatory.
• Candidates with 3+ years of work experience can apply. Prior experience in Social Media and online content creation will be preferred
• Prior team management experience preferred
• Proven & demonstrable experience of being able to work under pressure and multi-task. Should be comfortable with handling pressure since the role demands it