Job Description

Team: Creative Grade: 6 Job Location: Mumbai/ Gurugram/ Bengaluru Reporting Manager: National Creative Director Job Purpose The Creative Director is responsible for FoxyMoron maintaining a leadership position in the market by contributing to:

• Success of a set of assigned client accounts (leading to account renewals and upsells) by providing clutter-breaking brand strategy and direction
• Acquisition of new client accounts by providing clutter-breaking brand strategy and direction during pitches
• Innovative, creative solutions across platforms
• New innovations internally and via partnerships
• Building of capable, independent, motivated teams Role Responsibilities & Deliverables 1. Strategic
• Work with content partners to generate new concepts and opportunities
• Create case studies along with the Account Management team to be used for award entries, partnerships and pitches 2. Communication & Coordination
• Attend large size campaign briefs by the Account Management team
• Meet clients every couple of months to understand satisfaction with creative strategy and execution and build relationship

3. Creative Strategy

• Brand strategy basis the decoded client brief for campaigns
• Brand strategy for new client pitches
• Pitch large campaigns to clients along with the Account Management team Mumbai | Gurugram | Bengaluru
• Drive the agenda for innovation (new trends, insights and content formats) that can be utilized for client pitches, client briefs and new partnerships 4. Creative Execution
• Ensure creation of contextual, innovative content
• Define the agenda and guidelines of collaboration with functional teams for executing client briefs

Work closely with arts & graphics, video and production teams to co-create content Vet concepts, final scripts and storyboards (created with the art team)

• Conduct aesthetic checks and edits during pre-production and production stage
• Attend shoots and music recordings to supervise work quality and processes
• Sign-off on ideas related to influencer associations
• Ensure accurate referencing and industry benchmarking by the team 5. Team
• Hire capable, independent resources that can understand, communicate and execute client briefs accurately
• Organize weekly team meetings to track work progress and provide feedback to the team as a whole
• Create a team culture of innovation, research and self-development
• Work with the L&D team to structure training programs that directly impact work quality along with specific competencies Core Competencies

1. Creativity lnnovate ideas for campaigns

• Understand design and smart copy and recognize fresh approaches to advertising
• Intimate understanding of design, copy and web best practices/guidelines
• Keen awareness of current trends in advertising

2. Leadership & Team Management

• Lead by example & mentor team members
• Keep team members motivated at all times

Provide appropriate level of feedback concerning team progress (via performance reviews and on the job feedback) Train, mentor and motivate the team