Job Description

Creative Director

What is expected from the role?

The Creative Director will lead a team of graphic designers, copywriters and video production professionals. He/she will work closely with cross-functional teams (like business/category, product, social media, performance marketing and CRM) and contextualize the creative brief in order to deliver creatives that meet business objectives + are consistent with brand/campaign design/messaging guidelines. Deliverables could include static + video ads, journey emailers, website banners + copy + icons, brochures, pre-recorded course content, testimonials, social media creatives, OOH creatives and so on.

Who will this person report to : Head of Brand Marketing

What will be the core responsibilities?

- Lead, mentor and encourage creative team members of designers, copywriters and video production professionals to meet business requirements and foster an energetic/positive work environment.

- Work closely with business/category teams to understand business context, receive and fine-tune the creative brief and the related deliverables for the project/task.

- Take ownership of ideating, coordinating and delivering, basis the brief from conceptualization to final execution.

- Ensure designs and content reflect the brand image, design guidelines and company ideals consistently and positively

- Report progress of projects at major stages of their conception, creation, and execution

- Anticipate problems that may impede a project from completing on time and implement solutions

- Track aligned success metrics for creative deliverables, and find insightful ways to consistently deliver creatives that moves hearts and changes consumer behavior.

What are the requisite qualifications for the role?

- Candidates with 6+ years of work experience can apply.

- Should have a Bachelor's degree in Design or a specialized course in Design

- Candidates who have worked in similar roles + have a creative agency background will get preference.

- Excellent verbal and written communication skills

- Hands-on experience with applying design, copy, or web best practices

- Talent in presenting information concisely and accurately, with keen attention to detail

- Professional business skills, such as negotiation, project management, and leadership

- Proficiency in software applications primarily in Adobe Illustrator, Photoshop, After Effects. Plus points for experience in 3D applications like Cinema4d, Blender, 3DS MAX, Autodesk Maya, etc.

- Excellent time management and organizational skills

Skills :

- Web Content Writing

- Project Management

- Content Management

- Content Strategy

- Leadership

- Copywriting

- Creative Direction

- Creative Strategy

- Digital Marketing

- Proofreading

- Social Media Marketing

- Creative Writing

- Social Media

- Digital Strategy

- Art Direction

- Team Leadership

- Creative Services