Job Description

Copywriter and Content Writer (1 to 3 years) Job code: SMG00001 Location: Gurugram, India
? Minimum exp: 1 year (Full-time) Must have skills (Primary):

• Content writing
• Copywriting
• Designing using tools
• Posting on various channels and social media handles and managing
• Writing blogs, write-ups and various contents for marketing and communications
• Ideate and write content / script for success stories in the form of writing, visual content and audio-visual outputs
• Outreach to Platforms
• Govt, CSR, NGOs and then Marketing/Sharing/Spreading

Personality skills:

• Non Distracted, Focussed and Disciplined
• Analytical, Problem-solving and Calculative aptitude
• Humility to Learn, share & keep improving
• Professional, Organized & a Team Player
• Understands importance of excellent and proactive communication in all formats

Copywriter and Content Writer at iDream Education (1 to 3 years of experience)

About iDream Education

Our Roots and Vision iDream Education is an ed-tech startup with a vision to facilitate universal access to learning and growth. Our solutions are designed to break the learning barriers of languages, boards, location or socio-economic status, and empower everyone to Learn Unlimited. Our Solutions & Assets We develop digital learning solutions for classes 1st to 12th in English medium and local languages including a learning app, learning tablets and Smart Classes on Smart TVs. At the core, is our customizable & personalised tech platform iPrep, which integrates digital content of all types including animated videos, lessons, digital books, question banks and activities on all major subjects & skills, with a centralized content and reporting engine on the backend. We have self owned animated video content for classes 1st to 12th all subjects, rich question banks and best in class test prep courses for competitive exam preparation. Our Key Differentiators

• iPrep works both offline and online, and therefore serve all learning needs of students without any dependence on internet
• It enables seamless learning on all devices - Mobile, Tablets, Smart TVs and Interactive Touch Panels in Classrooms
• iPrep is multilingual, and offers digital content in English medium, and all major Indian languages for pan country reach.
• With a teacher connect app, it integrates in-school guided learning with at-home self learning.
• iPrep also offers rich and comprehensive test preparation courses for all major competitive exams

iDream Education was awarded as top ten Startups in Education by National Startup Awards 2020 and awarded by Google India in 2017. Our Roadmap We are working to build iPrep as the most trusted and comprehensive learning platform for K-12 and evolve it into an AI powered all inclusive learning marketplace.
Our Core Values and Work Principles At iDream Education, we are a purpose driven startup and are building a team aligned to our vision, culture and values. Our core work values & principles are:

• Oneness - We believe in the fundamental oneness of all existence, and all our work, solutions, designs, content and business approach is based on this underlying principle of Oneness.
• Equal Opportunities - We stand for equal growth opportunities for everyone in the company and in our user/partner/customer ecosystem.
• Always Learning - Our culture is to always keep learning and improving with humility and self confidence.
• Exponential Growth & Evolution - We aspire the company, our team members and our users to grow exponentially in all dimensions and keep evolving everyday.
• Collective Responsibility - Our culture aspires to empower every team member to take ownership and responsibility of the collective vision and its manifestation.

Skills, Experience & Personality Fitment for this Profile Minimum 1-2 years of experience in Copywriting and Content writing, preferably in EdTech / Social Sector/Education / E-Learning sector. Ability to use content to connect with the audiences that are most relevant to us, in a way that's relevant for them and ensure the communication is specific and meaningful. Bring depth to our communication on our vision and work in social edtech for underserved learners and govt schools, and build thought leadership in finer aspects of bringing universal access to education. You get people to enjoy reading about us and connect to our vision. You invite people to engage with our content and then take the next step in their journey. Must possess the abilities to balance the WOW (be noticed), HOW (engage and educate) and NOW (drive action) of content marketing. A master of words, able to play with language. You enjoy writing copy for an email or a tweet, just as much as conducting research and developing a deep editorial piece. You're comfortable connecting with our users and customers and telling the stories through various mediums. You write a simple, straightforward, tight copy and get rid of the clutter. Your stories are deep and engaging, while to the point and articulate. You know the art of credible marketing and promotions of your content and communication. Personality Traits we respect - An undistracted mind, an aspiration for holistic growth, humility, discipline, clear and adequate communication and self confidence to learn and do anything. Role and Responsibilities of this Profile

• Your key responsibility will be to create all types of content including posts, write ups, blogs, impact stories, videos, creatives and write actively on deeper and finer aspects of social edtech, how it is implemented, how it is being used and received, the finer challenges and write on the psychology of everyone involved in the rural edtech ecosystem, and how we can complement that psychology and open it up to inclusive growth.
• You shall be responsible for outreach, credibility building and content marketing to build a strong and trustworthy voice for deeper and student aligned edtech in all aspects.
• Everything from Content writing, copywriting, Designing, Posting, Outreach to Platforms, Govt, CSR, NGOs and then sharing and spreading the same through the smartest and most positive yet sharp channels for a very strong social edtech brand and business development.
• The social sector broadly comprises of the following stakeholders:

• CSR and corporate foundations
• NGOs
• Central and State Government - Department of Education and other ministries which fund educational projects
• Companies who execute govt projects in school education
• International Foundations and bodies who work on school education
• Social sector consultants and firms
• Resellers and Partners working in social sector

• Please know that we are in a growth stage of our app and tablet based products and therefore a lot of responsibility and ownership taking work will be expected on the tech and product front.

Some Important Aspects of this Profile you should know This role would involve a lot of self-driven sharp and focussed work with end-to-end responsibility of the products. We are in a fast growth phase and therefore the need of the hour is a hands-on and fast paced approach to work with best of skills/communication and discipline. This role requires very responsible and efficient communication in all formats, verbal, written, messaging, email and documentation. This role suits you best if you wish to do deep and focussed work in a product company and be a part of the initial core team that builds a universal access edtech platform. We aspire to onboard a Copywriter and Content Writer wishes to spend at least 2-3 years in thought leadership building/strong content expression in social edtech and gain unprecedented experience and growth while growing iDream Education. Job Type: Full-time, Work at office (Please note, this is not a remote working role / No Work from home for this role currently) Job Location: Sec-32, Gurugram, India Remuneration: The CTC will be a combination of fixed monthly salary plus an annual bonus. Proposed CTC would be depending on the experience and fitment. All the best!

Team iDream Education