Responsibilities: Copywriter Developing interesting, engaging & relevant content for varied brand & marketing objectivesJob Expectations : - Developing content for blogs, articles, product descriptions, social media, website, ads, banners, emails, newsletters, in-store communications, etc- Proofreading content for errors and inconsistencies.- Assisting the marketing team in developing content for advertising campaigns.- Editing and polishing existing content to improve readability.- Conducting keyword research and using SEO best practices to increase traffic to the company website and other online assets- Creating compelling headlines and body copy that will capture the attention of the target audience- Identifying customers- needs and recommending new content to address gaps in the company's current content.- Liaise with other departments to stay updated on new marketing initiatives, product and service developments, and to ensure brand consistency.- Collaborate with Internal creative team & external agenciesSkills :- Proven content writing or copywriting experience.- An ability to describe product features in a creative and informative way- Excellent writing and editing skills- Effective communication skills- Hands-on experience with Content Management Systems- Basic knowledge of SEO and keyword research tools- Familiarity with social media for business- The ability to work in a fast-paced environment.- The ability to handle multiple projects concurrently. (ref:updazz.com)
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