About Lowe\xe2\x80\x99s Companies Inc. Lowe\xe2\x80\x99s Companies, Inc. (NYSE: LOW) is a FORTUNE\xc2\xae 50 home improvement company serving more than 18 million customers a week in the United States and Canada. With the fiscal year 2019 sales of $72.1 billion, Lowe\xe2\x80\x99s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Founded in 1946 and based in Mooresville, N.C., Lowe\xe2\x80\x99s supports its hometown Charlotte region and all communities it serves through programs focused on safe, affordable housing and careers in the skilled trades. For more information, www.Lowes.com About Lowe\xe2\x80\x99s India Lowe\xe2\x80\x99s India is the retail technology center for Lowe\xe2\x80\x99s Companies Inc. and is based out of Bengaluru, India. Set up in 2014, Lowe\xe2\x80\x99s India focuses on technology and shared business services. Technology teams support e-commerce, mobile, infrastructure and corporate systems that enable various functions such as supply chain, distribution, corporate services. Initiated with just over 20 associates, Lowe\xe2\x80\x99s India now has a growing associate base which employs over 3000 people. Job Summary: The Copywriter creates world-class copy that is in the Lowe\'s brand voice with a demonstrated flexibility to write broad brand messages as well as promotional copy. The Copywriter translates the business brief into consumer-friendly concepts and communications. This requires an understanding of the customer mindset and the ability to find a unique reason to believe, and to convince our customers that Lowe\'s is the preferred retailer for their needs. The Copywriter writes a range of options to meet the needs of the business. The Copywriter works independently, with a Designer, or as part of larger brainstorming sessions. The Copywriter must have experience across multiple channels, including email, digital, social media, radio, print, and signage. Roles & Responsibilities: Core Responsibilities:

• Develops brand-consistent creative concepts, print copy and broadcast scripts
• Works with cross-functional design and copy teams to provide enterprise-level concepts and copy
• On a monthly basis, the Copywriter works with the ACDs, Designers and Copywriters to help guide the work product against brand standards and business requests. This work can span all job tiers and all channels.
• Creates concepts and copy for advertising materials including but not limited to in-store signage, radio, and digital media
• Assists ACDs to maintain and evolve Lowe\xe2\x80\x99s voice
• Produces radio spots that are in campaign and balance brand voice with promotions
• On a daily basis, the Copywriter carries a workload of conceptual and tactical copywriting requests. In addition, the Copywriter is a professional mentor for Copyeditors and helps to review work for consistency. By providing Feedback & guidance.
• Collaborates with designers, ACDs, and marketing partners to develop cohesive brand communications
• Presents concepts to internal teams for review and approval
• Writes copy that\xe2\x80\x99s conceptual and in campaign for Lowe\xe2\x80\x99s digital and print advertising communications

Years of Experience

• 2+ years

Education Qualification & Certifications (optional) Required Minimum Qualifications:

• Bachelor\'s in marketing, Communication, Journalism, English

Skill Set Required Primary Skills (must have)

• Demonstrated detail-orientation with a bias to literal accuracy
• Strong written and verbal communication skills including an expert level of knowledge of the English language, grammar, spelling and punctuation
• A strong portfolio of previous copy writing experiences

Job ID
2559889BR
Job Category
IND-Marketing
Employment type
Full time
Job Classification
Flex
Location
Bengaluru