Job Description

JOB PURPOSE The Creative Manager is responsible for the daily workings of the account and in maintaining a leadership position in the team by contributing to: Success of the assigned platform by providing innovative and culturally relevant creative content and effective execution of the same Smooth inter-department collaboration Expertise in conceptualisation, copy and script writing Support moderation and engagement for new platform in sync with Creative Executive ROLE RESPONSIBILITIES & DELIVERABLES 1. Strategic Create a work flow and process to ensure that the regular content is in line with the overall platform strategy Ensuring that the planning and conceptualisation of Daily Hygiene + Title Hygiene and Social content across all platforms is a) on track b) on-point c) in-line with channel strategy for specific assigned platform in sync with Account Manager and Programming Executive 2. Communication & Coordination Meet clients every fortnight to understand clients satisfaction with creative strategy and execution and build relationship Owners of all copy and captions of all assets being deployed on the channel, doing a final check of TOV, enhancing ancillary assets provided by other agencies/creators/production houses, as and when required on specific assigned platform in sync with Creative Executive 3. Creative Strategy Participate in briefing meetings along with the account management team Brand strategy & execution plan basis the decoded brief for campaigns Brand creative calendars for the upcoming weeks/month Execute new content formats that can be utilized for daily working of the platform Search for new trends and insights that can be utilized for creation of content 4. Creative Execution Ideating, conceptualisation, scripting, creating & programming of Daily Hygiene + Title Hygiene and Social content based on defined audiences & channel ambition (Cadence will change on a monthly basis) on specific assigned platform and in sync with Creative Executive and reporting to Creative Director. Proactively suggest topical/trending formats and ideas and help execute them with a quick turnaround time on specific assigned platform in sync with Creative Executive Proactively ideating and pitching a bespoke and feature ideas basis monthly/quarterly strategy (min 5 bespoke + 2 feature ideas per month) across platforms . Ad Hoc writing and concepts for decks if and when needed. In sync with the Creative Director + Creative Executive + Account manager Work closely with arts & graphics, video and production teams to co-create content Talent editorial concepts for 7 titles per month (Ideation plus scripting) in sync with Creative Director + Creative Executive Write concepts and final scripts, and create storyboards with the art team Quality check and vet social media content & responses as a support function to the programming executive Conduct aesthetic checks and edits during pre-production and production stage Attend shoots to supervise work quality and processes Ensure accurate referencing and industry benchmarking by the team CORE COMPETENCIES 1. Creativity lnnovate ideas for campaigns Understand design and smart copy and recognize fresh approaches to advertising Intimate understanding of design, copy and web best practices/guidelines Keen awareness of current trends in advertising 2. Leadership & Team Management Lead by example & mentor team members Keep team members motivated at all times Provide appropriate level of feedback concerning team progress (via performance reviews and on the job feedback) Train, mentor and motivate the team 3. Customer Focus Keep client needs in mind while framing strategies Timely resolution of client escalations 4. Planning & Organising Tactfully prioritise tasks and projects to manage work across brands Deliver within deadlines with the available resources Keen eye for detail 5. Communication Excellent written and verbal skills Ability to clearly articulate complex ideas and strategies to clients and the team Ability to sell work and ideas, and respond positively to feedback

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