Job Description

Job Brief: Content Writer

We are currently seeking a skilled Content Writer to elevate the quality of content across our digital platforms, including our website and social media channels. The Content Writer will be responsible for conducting thorough research on industry-related topics, generating innovative ideas for various content types, and meticulously proofreading articles prior to publication. The ideal candidate should be well-versed in producing online content and possess a keen eye for detail. We encourage applicants to provide samples of their work or a portfolio along with their application. The Content Writer is expected to deliver high-quality writing pieces that resonate with our target audiences, attract customers, and enhance brand awareness.

Responsibilities:

- Conduct comprehensive research on industry-related subjects by leveraging online sources, conducting interviews, and analyzing studies.

- Craft clear and persuasive marketing copy to promote our services.

- Prepare well-structured drafts using Content Management Systems (CMS).

- Proofread and edit blog posts before they are published.

- Collaborate with editors to incorporate their feedback and obtain approval for final content.

- Work closely with marketing and design teams to enhance articles with visual elements.

- Conduct basic keyword research and apply SEO guidelines to optimize web traffic.

- Identify customers\' content needs and identify gaps, providing recommendations for new topics.

- Ensure consistency across all content elements, including style, fonts, images, and tone.

- Update website content as necessary.

Requirements and Skills:

- Proven work experience as a Content Writer, Copywriter, or similar role.

- Demonstrable portfolio of published articles.

- Excellent English language skills equivalent to that of a native English speaker.

- Experience in conducting research using multiple sources.

- Familiarity with web publications and digital content creation.

- Strong writing and editing skills in English.

- Proficiency in working with Content Management Systems (e.g., WordPress).

- Ability to meet deadlines and manage time effectively.

- Bachelor\'s/PG degree in Marketing, English, Journalism, or a related field.

- Experience in the Fashion & Lifestyle industry is preferred.

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