Job Description

About Us:

P-TAL (Punjab Thathera Art Legacy) is a heritage-inspired brand reviving India's traditional craft of hand-making cookware from brass and bronze. Our mission is to bring the age-old art of metal craftsmanship into the modern kitchen--combining timeless design with health-conscious functionality. As we grow, we are looking for a passionate

Content Writer

who can tell our story, connect with conscious consumers, and help shape the voice of a brand rooted in culture and legacy.

Key Responsibilities:

Create compelling, well-researched content for blogs, social media, emailers, product descriptions, website pages, and marketing campaigns. Write educational and engaging content around traditional Indian cookware, wellness benefits, craftsmanship, and cultural heritage. Collaborate with the design, marketing, and product teams to develop content aligned with campaigns, product launches, and brand narratives. Conduct keyword research and implement SEO best practices in all written content. Maintain a consistent brand voice that is authentic, informative, and rooted in our values. Stay updated with trends in sustainable living, wellness, and traditional Indian arts for relevant content creation. Proofread and edit content for accuracy, grammar, tone, and clarity. Occasionally script content for short videos, reels, and other multimedia formats.

Requirements:

Bachelor's degree in English, Journalism, Communications, or a related field. 1-3 years of experience in content writing, preferably in D2C, lifestyle, wellness, or heritage/craft-based brands. Strong research skills and the ability to simplify complex topics into readable and inspiring content. Excellent command over English language, grammar, and storytelling. Experience with SEO tools and writing platforms like WordPress, Grammarly, etc. Passion for traditional Indian crafts, wellness, or sustainability is a strong plus. Ability to work independently while collaborating closely with a creative team.

Preferred Skills:

Basic knowledge of Ayurveda, traditional Indian practices, or healthy cooking. Familiarity with e-commerce content and storytelling in a product-focused environment. Knowledge of content analytics tools like Google Analytics, SEMrush, etc.

What We Offer:

An opportunity to be part of a purpose-driven brand rooted in Indian tradition. Creative freedom to shape content narratives. A dynamic, young, and passionate team. Flexible work environment and opportunities for growth.
Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?40,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Paid sick time Paid time off Provident Fund
Schedule:

Day shift Morning shift
Supplemental Pay:

Performance bonus
Application Question(s):

Current CTC Expected CTC
Work Location: In person