Job Description

Content Strategy & Planning
? Build monthly/quarterly content calendars aligned with marketing
goals.
? Ideate campaigns for channels such as: email, WhatsApp, LinkedIn,
website, and paid ads.
Storytelling & Copywriting
? Write content that is engaging, culturally relevant, and tailored to
Indian e-commerce sellers.
? Turn complex logistics concepts into simple, relatable stories.
Collaboration & Execution
? Work closely with design, sales, and product teams to create integrated
campaigns.
? Guide designers with creative briefs that balance creativity with clarity.
Performance Tracking & Optimization
? Monitor engagement metrics (CTR, conversions, open rates, etc.).
? Run A/B tests and continuously optimize for performance.
Market & Audience Research
? Stay updated on industry trends, festivals, pop culture, and seller pain
points.
? Inject timely, relevant hooks into campaigns.
Skills & Qualifications
? 2-4 years of experience in content strategy, brand storytelling, or digital
marketing.

Skills Required