Job Description

Content Marketing Specialist - Edtech/E-learning

Industry : Edtech
Location : Mumbai

Role : Content Marketing Specialist

Jobtype : Work from office

Exp. : 6+ years in Product Management only

Notice Period : 1 Month

Desired Profile : Professionals with 6+ yrs of Exp. in content marketing in Education/Edtech/Startups from Mumbai and nearby locations

Responsibilities :

- Craft compelling and thought-provoking content for different audience segments based on insights gathered

- Plan and execute our social marketing strategy across all relevant channels i.e Generate, edit, publish, and share content daily

- Develop a content strategy that amplifies Square Panda's products and services, while building thought-leadership; suggest relevant topics and write original content including, long-and short-form blog posts, eBooks, whitepapers, press releases, case studies, infographics, presentations, sales and partnership collateral, video and podcast scripts and more, to be distributed across multiple marketing channels.

- Identify the best format to tell compelling stories and re-purpose the content in different forms to maximize brand impact

- Build meaningful connections and communicate with industry professionals and influencers to create a strong network

- Assist in the planning and maintenance of weekly/monthly content marketing calendar.

- Drive traffic and engagement that leads to sales and promotion by conducting competitive analysis, SEO and keyword research, Google Analytics, market research

- Drive on-time execution and publishing of content through own initiative and with the help of the whole team.

- Measure and report the results of marketing activities to inform future campaigns.

- Own Square Panda's narrative across all marketing channels (content, email, website, Social media, PR, events).

Desired Profile :

- BA/Master's degree in marketing, journalism, communications or relevant field; MBA a plus.

- 6+ years of marketing experience in content marketing and communications, at education companies/start ups.

- Exceptional storyteller who can develop product/industry-based stories and effectively communicate the brand message

- Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of the campaigns

- High proficiency in business writing skills and a strong grasp of grammar and style; can visualize as well as convey a message into relevant and interesting content

- Multitasker, Critical Thinker & Problem-Solving Skills

- Creative writing skills desired

a. A track record of creating, driving and executing content strategies resulting insubstantial growth.

b. Understanding of SEO and keyword research methods

c. Data-driven and analytical

d. Experience in writing for a senior executive audience.