Job Description

Pinkvilla is looking for an enthusiastic and driven individual who can lead its US pop culture and entertainment content vertical as its Content Manager. The selected candidate will be responsible for the overall content strategy, execution, process development, growth, team development, and traffic generated by the said vertical. The selected candidate will lead a team of assistant content managers, writers, and journalists, and will also oversee revenue and traffic from the US market as part of their responsibilities. Responsibilities - Driving strategy, execution, traffic, and growth for Pinkvilla\'s US pop culture vertical and its sub-categories (mainly Hollywood and celebrity trends, US-based news / controversies, social media trends, movies, reality TV and web series, sneaker fashion, etc.) Leading a team of assistant managers, writers, and journalists while overseeing the hiring process basis business requirements Structuring the team as per business needs to maximize growth and traffic in the US market, while setting strong processes to meet key targets across the year Defining short-term and long-term content strategy, vision, and brand positioning of the segment Working with cross-functional stakeholders across SEO, marketing, product, and more to drive traffic growth Working closely with senior management to ensure alignment on budgeting, while ensuring swift reporting processes for R&D, competitor analysis, market research, expansion, etc. Ensuring production of quality content on a daily basis and adherence to editorial guidelines, while developing processes to improve turnaround time and experiment and innovating with new content styles - assigning daily articles to writers and ensuring daily production targets are adhered to Identifying key US pop culture trends from sources like Google Trends, Twitter, Instagram, etc. and assigning content as per those Staying updated with the latest content tools, trends, best practices across the digital publishing ecosystem Requirements - 2-3 years of experience in leading a digital content vertical with a global team Prior experience in growing traffic for content verticals targeted towards the US market Strong content management skills, business acumen, ability to take data-driven decisions with strategic oversight Minimum 1-2 years of experience in leading a mid-size team or at least a small team and experience in developing strong processes for publishing, editing, and quality control In-depth knowledge of US pop culture and trends, ranging from celebrity news, Hollywood news and movies, memes, celeb gossip, OTT platforms, movies, TV / reality shows, fashion, social issues, social media trends, etc. Strong knowledge of US-based influencers across platforms like TikTok, Instagram, and YouTube would be a huge plus Knowledge about major sports stars and other celebs in the US and their respective partners (wives, girlfriends, boyfriends, husbands, etc.) and their surrounding trends like net worth, investments, etc. would be a huge plus A good sense of humor and a desire to build something great will go a long way, we like working with zealous folks

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