Job Description

JOB TITLE : CONTENT MANAGEMENT SPECIALIST LOCATION : INDIA Who we are X-Rite is the global leader in color science and technology. The company, which includes color industry leader Pantone, Inc., develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. Please refer www.xrite.com and www.pantone.com for more information about our company. X-Rite\'s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. What We Value We believe that real breakthroughs come from teams that think big and respect each other\'s differences - different ideas, different perspectives, and different experiences. We encourage all voices to be heard, both internally as we collaborate and externally as we listen to our customers\' most pressing needs. And we would love to have you on this journey with us! Apply today! Primary Responsibilities: Content entry / content publishing of new landing pages on XRITE.COM using Sitecore CMS. Create new product, webinar, whitepaper pages to support marketing campaigns. Work with global digital team to ensure that new landing page is optimized for SEO. Create new landing pages for global PPC programs (*and other digital channels). Work with creative and marketing teams(s) to create custom landing pages that match visual design intent. (*HTML experience required.) Editing / optimizing existing landing pages on XRITE.COM using Sitecore CMS. Create / update new monthly homepage banners. Use provided translations to apply new language variants to existing EN pages. Update page layout(s) to improve page conversion rate(s). Support development of global web content to improve SEO & marketing performance. Support digital marketing teams in conducting XRITE.COM audits to ensure that SEO metadata is in place, optimized, and translated in all supported languages/regions. Collaborate with global marketing and product management teams to provide support on ad hoc web initiatives. Support & enforce XRITE.COM website governance. Ensure content is consistent regarding style, quality, and tone of voice. Ensure each XRITE.COM page is optimized for team goals and target markets. Manage content publishing within a structured workflow, maximizing quality of page content, display, links, and metatags. Knowledge, Skills and Abilities: 3+ Years Experience with Sitecore, Magento, or other Content Management System (*Experience with web personalization preferred.) 3+ Years Experience with HTML/CSS Basic knowledge of Search Engine Optimization (SEO) Processes Working knowledge of Google Analytics, Google AdWords, Google Search Console, and Google Tag Manager Excellent communicator; able to collaborate effectively will all levels and functions. Problem-solving attitude; proactively offers ideas and/or solutions to projects. Ability to prioritize workload based on business need, budget, and urgency. Ability to work in a fast-faced, and collaborative environment. Detail oriented. Why X-Rite X-Rite is a global organization dedicated to serving our customers through teamwork, cooperation, innovation and the continuous pursuit of excellence in all business. We offer a wide range of exciting career opportunities for those who seek a challenging, fast-paced, results-oriented environment where personal contributions are recognized and rewarded. At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes. If you\'ve ever wondered what\'s within you, there\'s no better time to find out. R1243881

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